Tenured advertising, digital and marketing expert, Dawn is a seasoned entrepreneur who drives epic growth via consumer centric strategies in retail, e-commerce, distribution, and product development. After graduating with a BA in Psychology from The University of Georgia, Dawn began a 20+ year career in advertising where she led consumer-centric growths strategies for blue chip companies such as Ford Motor Company, Unilever, General Mills, Heineken and Coca-Cola. Over the years, Dawn’s talent for growing business leading clients and building high performance teams set her on an executive path to head-up best-in-class agencies. Dawn’s last agency appointment: President and Chief Strategy officer of digitally focused Rockfish resulted in a successful acquisition from holding company leader WPP. Dawn left WPP to join on as President of female cult brand Poopourri. At Poopourri Dawn drove there-launch of the brand and2X+top-linerevenuegrowthbylaunching new line extensions, distributor relationships and expanding into big box retailers including Target, Costco, HEB and Walgreens. After leaving Poopourri to spend more time with grandkids and what was a VERY brief retirement, Dawn came up with the idea for Starla Alcohol Removed while she was taking a break from alcohol. Having not found a suitable non-alcoholic replacement for her beloved wine, Dawn decided to create her own, and that is when a “Starla was born”.