Catherine is the Cofounder & CEO of Fursure and former Senior Product Manager at Facebook. Fursure is transforming how people care for and spend on their cumulative 185 million pets, which is a $100B market today in US, growing to $275B by the end of the decade. Our mission is to make sure all pets get access to the care they need, without it becoming a financial decision. Fursure offers two products — a national Pet Insurance Marketplace (which has a 90 NPS) and the Fursure Card, a Pet Rewards Debit Card for pet parents to earn supercharged points on their pet spend to redeem on veterinary care. Fursure is a seed stage venture backed company. Catherine and her cofounder Keji Xu (Princeton ‘15 classmate) were named Forbes 30 Under 30 2022 for Consumer Technology and Catherine was named 2021 Princeton Tiger Entrepreneur Award winner.
Prior to Fursure, Catherine led Product teams on News Feed and Ads at Facebook. She helped build and launch Ad Credit, now a sustainable growth lever for Facebook. Before that, she started a company called Nofomo while at Princeton University. Outside of work, Catherine is a dog mom and loves to scuba dive.