Brittany Hallett is a leader in cannabis brand strategy and development who is shaping the flourishing industry and impacting what legal cannabis looks like and how it will continue to evolve. Her understanding of the way sales and marketing come together and how consumer trend analysis should inform target strategy has been critical to the successful launch of six cannabis brands in over a dozen markets. Brittany thrives in the highly regulated yet often chaotic industry by cultivating key media relationships, crafting culturally disruptive marketing campaigns and managing online and offline digital marketing to carefully guide the consumer from awareness to purchase. A firm believer in the wellness benefits of cannabis, she also appreciates the opportunity to combine art, music and cultural events into her cannabis brand development.

Brittany earned her Bachelor of Science degree from the University of Colorado Boulder in business administration with an emphasis on marketing and entrepreneurship. She is a serial hobbyist who enjoys spending time with Sumo, her French bulldog.