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Newsfeed dividng line Press Releases from Yitty
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  • brand icon Yitty
    Feb 08, 2024
    Celebrate Self-Love with YITTY's New Smoothing Lace Collection

    YITTY is excited to introduce its first lingerie category: Smoothing Lace, a captivating intimates collection designed to celebrate every curve and empower you to feel your most sexy self. We believe that lingerie is not just about fashion; it's a form of intimate self-expression, fostering body positivity and self-love.

    YITTY's Smoothing Lace Collection is a fusion of elegance and comfort, featuring an all-over delicate lace design…

    New Launch
    Feb 08, 2024
  • brand icon Yitty
    Jan 29, 2024
    Your Favorite Viral, Curve-Enhancing YITTY Shapewear: Now Available In More Options!

    (January 29th, 2024) - YITTY proudly introduces the latest addition to its viral Nearly Naked Collection – the Shaping Scoop Bralette. This groundbreaking bralette combines ultimate comfort, shaping power, and unparalleled support, offering a revolutionary experience for individuals of all shapes and sizes.

    The Shaping Scoop Bralette stands out with its unique scoop neck style and shorter length, providing a refreshing alternative t…

    New Launch
    Jan 29, 2024
  • brand icon Yitty
    Jan 01, 2024
    Introducing YITTY’s Game-Changing New Sculpting Technology, UltraLift

    YITTY, a shape-wear brand reinvented by Lizzo, is proud to announce the release of its new UltraLift Collection, created to redefine the very essence of shape-wear while staying true to the brand's approach to inner-wear as outerwear.

    YITTY's UltraLift Collection is meticulously crafted with all-new proprietary shaping technology, and seamlessly blends fashion and innovation without compromising comfort, making it versatile for a…

    Expansion News
    Jan 01, 2024