Sign Up
Brands   /  E-commerce & Retail   / 

Overview

Date Established 04/2022
Industries
E-commerce & Retail
Fashion
Retail
Website https://yitty.fabletics.com/
Press Contact Perla Gomez
Social

About

Meet YITTY, the revolutionary shapewear brand created by four-time Grammy Award-winning artist turned fashion entrepreneur, Lizzo. Named after her childhood moniker, YITTY is Lizzo’s lifelong dream come true. For nearly five years, she’s put her heart and soul into building this game-changing, size-inclusive brand from the ground up — all based on the principles of self-love, radical inner confidence, and effortless, everyday wear.


It’s an industry first: no-shame, smile-inducing shapewear designed for all body types from size 6X to XS centered around self-love. Innovative fabrics, bold colors, and stylish silhouettes have been fit on every single body type — not merely scaled up (or down) for convenience. “Instead of thinking about size in this linear way, we’re thinking about it on a spectrum where everyone is included. Everyone’s size is just their size. It’s not high, it’s not low. It’s not big, it’s not small. It’s just your size,” emphasizes Lizzo.


Every single piece is designed to celebrate, hug, and love every single body. It blurs the lines of inner and outerwear with intentional-meets-functional designs, sexy silhouettes, and bold colors and prints you’ll want to show off. So, whether you thought you’d never consider shapewear, or swore you’d never wear it again, YITTY brings an entirely new perspective to the market.


And, because Lizzo gives a d*mn about Mother Earth, more than 65% of styles are made with super-soft recycled fibers and the brand’s sustainably designed packaging is made with 100% recycled materials. YITTY is also proud to be a part of a certified Carbon Neutral Company. 

Founding Story

Lizzo is no stranger to shapewear, admittedly she has spent most of her life being told to “reshape” her body based on society’s made up (not to mention unattainable) standards. “I felt that I was constantly being told through TV and magazines that my body wasn’t good enough. And, in order to be considered ‘acceptable’ I had to inflict some sort of pain upon it to fit into an archetype of beauty. Because of this, I’ve been wearing shapewear for a long time, maybe since I was in fifth or sixth grade.”


Just like her boundary-pushing and empowering music, Lizzo made a firm decision to no longer feel ashamed about her natural curves and contours. Instead, she wanted to create her own collection of body-hugging pieces that everyone would want to rock in the bedroom, at the club, to brunch with friends, or simply chilling at home. Think of YITTY as a true celebration of your body.


“I was tired of seeing this sad, restrictive shapewear that literally no-one wanted to wear. I had an epiphany like, ‘who can actually do something about this?’ I decided to take on the challenge of allowing women to feel unapologetically good about themselves again.” — Lizzo 


As her biggest endeavor yet, Lizzo needed a business partner that believed in her message as much as she did. After meeting the Fabletics, Inc. Co-Founders Don Ressler and Adam Goldenberg, and many meetings with the company’s executive team, Lizzo landed on Fabletics, Inc. as her ultimate business partner. Not only did they have a solid plan for how to bring Lizzo’s vision to life, but they were also experts at delivering premium-quality, technically engineered, fashion-forward collections. Plus, the company’s unique business model would allow her to offer affordable price points and make YITTY accessible to millions across the globe.

Products

Nearly Naked Shaping Scoop Bralette
Nearly Naked Shaping Scoop Bralette $49.95
Nearly Naked Shaping Plunge Bra
Nearly Naked Shaping Plunge Bra $49.95
Nearly Naked Shaping Thong Bodysuit
Nearly Naked Shaping Thong Bodysuit $64.95
Nearly Naked Shaping High Waist Short
Nearly Naked Shaping High Waist Short $39.95
Nearly Naked Shaping Midi Bra
Nearly Naked Shaping Midi Bra $59.95
Nearly Naked Shaping Mid Thigh Bodysuit
Nearly Naked Shaping Mid Thigh Bodysuit $74.95
Nearly Naked Shaping Longsleeve Bodysuit
Nearly Naked Shaping Longsleeve Bodysuit $59.95
Nearly Naked Shaping High Waist Brief
Nearly Naked Shaping High Waist Brief $29.95
Nearly Naked Shaping High Waist Thong
Nearly Naked Shaping High Waist Thong $34.95
Ultralift Square Neck Bra
Ultralift Square Neck Bra $64.95
UltraLift BootySculpt Legging
UltraLift BootySculpt Legging $89.95
Major Label Half Zip Sweatshirt
Major Label Half Zip Sweatshirt $99.95
Pet Me Short Onesie
Pet Me Short Onesie $74.95
Pet Me Jogger
Pet Me Jogger $84.95
Pet Me Midi Bra
Pet Me Midi Bra $59.95
Pet Me Zip Up Hoodie
Pet Me Zip Up Hoodie $99.95
Major Label Smoothing Cross-Front Bralette
Major Label Smoothing Cross-Front Bralette $49.95
Major Label Shaping High Waist Logo Short
Major Label Shaping High Waist Logo Short $59.95
Major Label Shaping High Waist Logo Legging 7/8
Major Label Shaping High Waist Logo Legging 7/8 $69.95

Gallery

Loading Related Guides...