Brands   / 

Overview

Date Established 08/2018
Founder Christina Dorr Drake, Russell Drake, Elena (Dorr) Zienda
Headquarters Brooklyn, NY and Minneapolis/St. Paul, MN
Industries
Beverage, Food, Parenting
Website https://willaskitchen.com/
Press Contact Christina Dorr Drake
Social

Products

About

A wholly different kind of plant based milk. Women-owned. Organic. No funny business.

Willa's is the only oat milk to use the whole entire oat, resulting in a rich and deliciously smooth texture. Made with just 1 g of oat sugar per cup, this oat milk provides the most protein and prebiotic fiber of any oat milk.

Operating with a "Zero waste and better for the planet," process Willa's is better for you and the planet.
(other oat milks discard the 20-30% healthiest parts of the oat into landfills)

You would be hard pressed to find a more delicious, nutritious and sustainable plant based milk than Willa’s.

Founding Story

As sisters, Christina and Elena, set out to create an oat milk that measured up to their Grandmother Willa's recipe, they kept uncovering more concerning practices in the plant based milk category and realized they needed to carve their own path.

After being disappointed by the oat milks with their overly sweet taste, ingredients lists that are more chemistry than kitchen and lacking any real sustainable production processes, they decided it was time to revisit their Grandma Willa’s homemade, wholesome Oat Milk.

Christina and Elena were especially shocked to discover that other oat milks prioritize sweetness above all else, by stripping away 30% of the oat and processing the remaining starch heavily to make it into oat sugar.

Willa’s proprietary ‘Whole Oat’ process makes deliciously rich and smooth, and keeps all the protein and fiber intact. Plus, it’s a zero waste process, making it a better choice for the planet! Food waste is a leading cause of greenhouse gas emissions and climate change.

It’s an oat milk you can be proud to drink and serve at your table.

So if you think you know Oat Milk then try Willa’s as its amazing taste will make you think again.

Team Bios

Christina Dorr Drake

CEO and Co-Founder

see bio

Prior to starting Willa's, Christina spent over 16 years in marketing strategy, most recently as Strategy Director at Anomaly, leading the Panera account. At this time, Panera was removing all artificial and preservatives from its menu, and Christina was shocked to see that the plant based milks in her fridge had ingredients that fast food restaurants were removing from their menu items. 

While Christina worked at Anomaly, Anomaly won Ad Age's Agency of the Year and Panera garnered a Marketer of the Year Award for its Clean Food Campaign. 

While preparing to launch Willa's in 2020, Christina was diagnosed with early stage breast cancer at the age of 36 with no family history or risk factors. Thankfully, she was able to continue to work full time and fundraise through chemo therapy, immunotherapies, radiation and lumpectomy surgery.

Christina was fortunate in that she had the best possible response to cancer treatment and is now cancer free and it is very unlikely to return. She ate a clean, primarily plant based diet throughout treatment (including Willa's of course) and exercised daily because it made her feel the best and helped her combat the effects of chemo. She's filled with gratitude that she had such a positive response to treatment and aims to support other cancer warriors and be an advocate for young women getting mammograms. 

Russell Drake

Chief Growth Officer, Co-Founder

see bio

Prior to starting Willa's, Russell was a Master Trainer in Sales and Leadership at Dale Carnegie and was one of ten trainers to help support Indeed.com in its growth from 500 employees to over 10,000 globally.

Russell became especially interested in sustainable food when he spent extensive time traveling throughout Asia and became aware of deforestation and animal poaching practices. 

Elena (Dorr) Zienda

Chief Product Officer, Co-Founder

see bio

Elena spent 11 years in operations management as a chemical engineer in food and beverages. She's spent her career identifying new ways of making food and beverages healthier and most sustainably in the most efficient way possible. She has a Lean Six Sigma Black Belt and an Executive MBA from the University of Minnesota Carlson School of Business.

Retailers

Amazon
Brooklyn Fare
Earth Fare
Erewhon Market
Foxtrot Market

Affiliates

ShareASale
Amazon Affiliate

Press

The Kitchn - Sep 17, 2022 The Most Exciting Plant-Based Groceries Every Home Cook Needs Right
Momtastic - Aug 31, 2022 Swap Out Pantry Staples For These Better-For-You Options
The Kitchn - Aug 30, 2022 2022 Kitchn Essentials Grocery List
Medium - Aug 18, 2022 Reducing Food Waste: Christina Dorr Drake Of Willa’s Oat Milk On How They Are Helping To Eliminate Food Waste
Thingtesting - Aug 17, 2022 Plant-based milk sales have reached new heights. Where can the category grow next?
Pretty Progressive - Jul 20, 2022 Top 13 Best Environmentally Friendly Vegan Milk
Sweety High - Jul 01, 2022 All the Best Foods and Drinks We Tried in June 2022
Famadillo - Jun 22, 2022 Top Healthy Drinks for 2022
Healthline - May 05, 2022 Oat Milk vs. Soy Milk: How Do They Compare?
Martha Stewart Living - Apr 27, 2022 Is Your Oat Milk Being Impacted by Climate Change?
Famadillo - Apr 09, 2022 Top Healthy Eating Products for 2022
The Kitchn - Apr 04, 2022 50 Plant-Based Brands We Think Everyone Should Try in 2022
Daily Mom - Mar 11, 2022 25 Of The Best Drink Gifts & Snacks To Try This Spring
Eater Austin - Mar 07, 2022 The 10 Best Food-Focused SXSW Panels to Check Out This 2022
POPSUGAR - Mar 03, 2022 15 Women-Owned Food Brands to Shop Beyond March
Trendhunter - Jan 31, 2022 Willa's Kitchen Has Debuted 'Oat M!lk Barista' on Amazon
Food Business News - Jan 26, 2022 Willa’s Kitchen debuting new oat milk
Bon Appetit - Jan 15, 2022 I Tried All These Nondairy Milks. Here’s What Tastes Best "The Best Milk for Dunking Cookies"
New Hope - Dec 17, 2021 The top 2021 natural products industry trends and 2022 predictions
Thrillist - Nov 23, 2021 Cereal Brands Are All Grown Up
BevNet - Nov 12, 2021 The Latest New Products: Brew Dr., Kill Cliff Bring the Energy; Alani Nu Sparkles
New Hope Network - Oct 29, 2021 Unboxed: 4 trends in dairy and dairy alternatives
The Kitchn - Oct 25, 2021 I Tried More than 3-Dozen New Groceries Hitting Supermarket Shelves This October — These Are the 10 I’m Most Excited About
Martha Stewart - Jul 14, 2021 Is Oat Milk Healthy? Here's What You Need to Know About the Most Popular Alt Milk
Today.com - Feb 09, 2021 Oat Milk is Everywhere. Is it Good for You?
Forbes - Jan 28, 2021 Why Are There So Few Organic Oat Milks?
Refinery29 - Dec 16, 2020 Oat Milk Nation

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