Loading...
Whoa Momma! Protein
Protein Snacks for Moms
Overview
Date Established | 08/2018 |
Founder | Tyler Nigro |
Industries |
Health & Wellness
E-commerce & Retail
Entrepreneurship
Food
Fitness
Lifestyle
Business
|
Website | https://whoamommaprotein.com |
Social |
|
About
Whoa Momma’s mission is to provide better-for-you innovative snacks to help people live a healthier lifestyle. They aim to create protein snacks (10 g per serving across various products) with lower sugar and modest calories for all people to enjoy at every stage of their life to meet the challenges of everyday ventures. In particular, their goal is to help moms feed their kids better snacks which lead to better health choices throughout their life and to fuel their daily lives for whatever the day brings. Their goal is to provide an authentic taste, texture, and representation of the Snack/Treats we all know and love. These will range from frozen desserts to RTE snacks on the shelf.
They believe Whoa Momma Protein products are going to fill the growing need of “Better for You” snacks that consumers are demanding. They are a fun, bold, and creative brand that creates healthy protein-fortified snacks that actually taste good. All products will feature both well-known popular flavors respective to their category, as well as new & unique flavors that are completely new.
Founding Story
Tom originally came up with the idea of protein ice cream one day and immediately told Tyler about it given Tyler is a Chef and Dietician. Seeing as Tyler is lactose intolerant- creating a product anyone with lactose intolerance could eat was a non-negotiable for him. Luckily, Tyler already had a reputation among friends for his delicious small-batch ice-cream and gelatos that even the most lactose intolerant of the group could enjoy.
As they both grew up with Italian families, Tyler had another non-negotiable for Tom: they would either create a product with a texture and taste that held true to a Traditional & Creamy Italian Gelato—or abandon the idea all together. Fake replicas or anything less than perfection were out of the question for these two, as Jackie Chan had once told them: “You only live once, so go big on the real stuff!”
Tyler’s background with research during his clinical work in Hospital ICUs uncovered a UMass team exploring the administration of Omega 3s, (which have been shown to reduce inflammation & levels of blood fats linked with cardiovascular disease), in ice cream, and he soon began to test the theory out on his own.
After months of countless late nights testing formulas, Tyler and Tom finally discovered the perfect balance of Reduced Sugar, High-Quality-Protein, Healthy Omega 3s, Low Lactose, and Secretly-Sourced-Arnold Schwarzenegger-approved spices- in a Gelato base so mother-freaking-good that you would think it came fresh out of the machine at your favorite local creamery!
Sure enough, as soon as Tom took his first bite, he was taken aback & let out a “Whoaaa Momma!”- nearly falling out of his chair. It was clear they had created something special they wanted to share with the world. After all, Ryan Reynolds once told them, “You can’t fake deliciousness!”
They took their new complicated creation to expert food scientist, Matt Bunce. Matt was skeptical at first and many trials later, they found out why. Eventually, he crafted and formulated what is now our delicious protein gelato. Since then Matt also came up with the idea for more protein snacks and created our newest protein popcorn and other frozen novelties yet to hit the market. His connections in the CPG space have been invaluable and has played a key role in the relationships we have built and the growth of the business to date.
Whoa Momma Protein is the hightest protein gelato on the market, functions as a High-Quality Plant-Based Omega 3 supplement comparable to eating one fish-oil pill per serving, AND is suitable for Lactose Intolerance- all while also containing on average 40-50% less sugar than leading Gelato & Ice Cream Brands!
After launching in Kroger in March 2024, Tom, Tyler and Matt couldn’t be more proud of the product they have created, as well as equally proud to bring a truly unique and nutritious treat to nearly 320 retail locations as of January 2025 and launching our first shelf stable RTE snack, protein popcorn in March 2025.
Products

Sign In to Continue
×You must be signed in as a media user to and interact with hundreds of media-ready brands.
Create your Media account
×Welcome Back!
×
Sign In to Continue
×You must be signed in as a media user to and interact with hundreds of media-ready brands.
Create your Media account
×Welcome Back!
×
Sign In to Continue
×You must be signed in as a media user to and interact with hundreds of media-ready brands.
Create your Media account
×Welcome Back!
×Team Bios
Tyler is a clinically certified registered dietician and chef with a focus on pastry desserts. In his spare time he has served up masterful dishes as chef to pro athletes in the Denver area. It is here where Tyler first started testing recipes for protein ice cream with his clients, delivering a smooth and creamy dessert that was nutritionally balanced. Thus Whoa Momma! Protein was born.
Tom is co-founder with his best friend Tyler and came up with the original idea for a protein ice cream. He is a former D1 football quarterback turned bodybuilder and fitness enthusiast who is passionate about sports and fitness. His career in construction supplies sales helped him develop a strong sales background.
Matt comes from the CPG world with 18 years of experience developing products for companies large and small. He joined Whoa Momma! as a consultant to formulate all of the gelato flavors originally and quickly proved his expertise. With a background in food science and business, he was the perfect fit for developing all of our products and scaling the business from the ground up.
Press
Press Releases
Loading Related Guides...
Sign In to Continue
×You must be signed in as a media user to from Whoa Momma! Protein and interact with hundreds of other media-ready brands.