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What to Expect

Supporting happy, healthy pregnancies and happy, healthy babies.


Date Established 01/2005
Founder Heidi Murkoff
Headquarters New York, NY
Health & Wellness, Parenting
Press Contact Matthew Orsini


What to Expect provides information and community for the parenting journey, from preconception and pregnancy to the baby years and beyond.

Millions of parents and parents-to-be visit the What to Expect website every month for medically reviewed answers to their questions about pregnancy and parenting, delivered with empathy, warmth and a sense of humor — plus, a vibrant community that’s millions of moms strong. With a new community post every 3 seconds, we're proud to say that What to Expect is the most supportive and empowering digital community for moms.

Founding Story was founded in 2005. In December 2016, What To Expect became a subsidiary of Ziff Davis, Inc. (NASDAQ: ZD).

Team Bios

Haley Jena is the Products & Reviews Editor and a contributing writer at What to Expect. Haley is an expert in health, parenting, pregnancy and lifestyle content.

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