Steven Geduld embarked on his dynamic career in the heart of Wall Street, initially as a Market Maker on NASDAQ. His early success in finance spurred a deep dive into the complex realm of options trading. This exploration expanded his financial horizons as he ventured into shrewd investments in real estate and private equity. In 2021, Steven showcased his remarkable adaptability and keen eye for promising opportunities when he joined forces with David Abramovici. Together, they took the helm of Vicci Eyewear, driving its online growth and solidifying its presence in the market. "The journey with Vicci Eyewear is not just about selling eyewear, it's about creating a brand that understands and resonates with its customers, where every small win takes us a step closer to our vision." -Steven Geduld

David Abramovici, the visionary founder behind Vicci Eyewear, has redefined prescription eyewear e-commerce for women. With a heritage steeped in craftsmanship spanning over a century, David's family instilled an unwavering commitment to quality.

The Abramovici family's dedication to craftsmanship goes back at least four generations - more than 100 years. In the 1920s, Isaac Abramovici was a highly sought-after watchmaker in Romania. His son Arie Abramovici followed his father's path and started his own watch and jewelry boutique for over 40 years and became a master craftsman within the industry.

Arie taught his children that quality should always be their top priority. His son Aaron Abramovici was a jewelry manufacturer in Canada and carried on the tradition of excellence. Aaron’s son David worked as an apprentice in his factory and retail store to continue the family legacy of exquisite craftsmanship. As a teenager in Canada, David loved fashion. In addition to apprenticing at his father's factory, David also had an interest in eyewear that was nurtured by a family friend who owned an optical boutique. With his eye for quality and his innate ability to check the pulse of what consumers want, David learned the business of eyewear.

In 2010, David was sitting front row at Milan Fashion Week when the idea for VICCI Eyewear was born. He knew from his own experience that eyewear could be bold, elegant, and fun. After launching his first store in Florida, many of his retail customers began reaching for VICCI frames to fit their lifestyle. They preferred VICCI's high-quality craftsmanship and premium materials over household names, especially with the inclusion of free prescription lenses. Within four years, David opened seven retail locations in Florida.

In 2021. David partnered with Steven Geduld to expand the Vicci brand globally. Steven’s background in finance and private equity helped relaunch Vicci’s online business and expand from Florida to the entire USA and Canada. Vicci Eyewear launched its new website with limited-edition collections, new advanced blue light technology, and free prescription lenses with optical frames. Vicci Eyewear also developed an easier to use website with a new 3D virtual try-on experience.