MODESTO, Calif. (April 21, 2023) – E. & J. Gallo Winery’s leading Tetra® wine brand, Vendange, has launched ViBE by Vendange, its first line of sweet, juicy, and fruit-flavored wine beverages in bright flavors: Fruit Punch, Strawberry Limeade, and Blue Raspberry Lemonade, with new flavors on the way. Packaged in recyclable and resealable Tetra Paks®, ViBE is perfect for vibing while on the go this summer.
“ViBE is a brand that will satisfy a clear consumer demand: sweet wine beverages in bright flavors in portable, recyclable Tetra Pak® packaging," said Alex Lee, Director of Marketing at E. & J. Gallo. "Gallo is on a mission to welcome new friends to wine. ViBE's portfolio of nostalgic flavors allows consumers to try something new within the wine category.”
The hard lemonade/punch-flavored alcoholic beverage segment experienced a 16% increase in volume in 2022 vs. a year ago, which was one of the highest growth segments within the ready-to-drink space. (1)ViBE, which aims to grow the category, contains 12% alcohol by volume and is made with natural flavors. As America's #1 Tetra wine brand(2), Vendange is uniquely positioned to bring ViBE to market, making it widely available at all retail channels ($4 MSRP).
About E. & J. Gallo Winery:
Founded in 1933 by brothers Ernest and Julio Gallo, E. & J. Gallo Winery is a family-owned company and global wine and spirits industry leader. The hallmark of E. & J. Gallo Winery is their lasting commitment to sustainability and quality and consistently providing wine and spirits for every occasion. Gallo’s range of offerings includes Apothic, Barefoot Wine, Black Box, J Vineyards and Winery, La Marca Prosecco, Orin Swift, New Amsterdam Vodka, RumChata, and High Noon, along with partnerships with esteemed family-owned brands, such as Allegrini, Argiano, The Dalmore, Don Fulano, and Grupo Montenegro.
- 1 IRI Total US MULO + Convenience + Liquor, 9L Volume Sales, 52 Weeks ending 12.4.22
- 2 IRI Unify, Value Box & Premium Box, Total US MULO + CONV, Calendar Year 2022, Dollar Sales & Volume Sales, 500ml & 1L Aseptic packages.
©2023 Ernest & Julio Gallo Winery, Modesto, CA. All rights reserved.