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(New York, NY) July 6, 2022—Verb is on a mission to make great energy more accessible, reliable, and delicious with its better-for-you, plant-powered, caffeinated snack bars. Now they’re inviting customers to test their biggest and most requested launch ever: a caffeinated protein bar.
Verb was founded in 2018 as a new kind of energy solution—one that exists in contrast to sugary, chemical-filled, and overpriced options that are unreliable, unsatisfying, and leave you with a post-coffee crash or stomach ache. Verb’s Caffeinated Snack Bars are vegan, gluten free, powered by green tea, and made with all-natural, functional ingredients proven to enhance and support energy levels and well being immediately and over time. Since launching, Verb has developed more than 15 mouthwatering flavors and sold over 40 million snack bars to date.
Their newest offering, a caffeinated protein bar, gives customers the energy boost they know and love with plant-powered protein to keep them going. Packed with 80mg of green tea caffeine (as much as an espresso) and 10g of plant protein, it’s double the size of Verb’s bestselling snack bar with only 190 calories and 6g of sugar. The bar, available in Oatmeal Chocolate Chip and Chocolate Chip Banana Bread, is launching via the Verb Test Kitchen, a program launched in March 2022 to allow customers to be involved in the recipe-making process by tasting new ideas and sharing input that directly impacts the final product.
Verb’s Caffeinated Protein Bars are available for purchase now in very limited quantities, exclusively on verbnergy.com. For additional details, please contact bela.yousif@verbenergy.co.
About Verb Energy
Verb is the energy company making better-for-you, plant-powered, caffeinated snack bars that taste too good to be true. Since launching in 2018, they’ve been on a mission to make great energy accessible, everyday.
Back in 2016, Verb’s founders, Matt, Bennett, and André, were college classmates trying to keep up with their busy schedules. One day, Matt waited in line to buy a coffee and a granola bar that cost him $6, 25 minutes, and a case of the jitters. Inspired to find a better solution, Matt and his friends set out to create a more reliable way to energize that didn’t compromise on taste or convenience. After experimenting with hundreds of recipes in dorm kitchens and local bakeries, they created the Verb Bar, a delicious, all-natural, green tea-powered snack bar that packs as much caffeine as an espresso (without the jitters).
Fast forward to today—they’ve sold over 40 million bars, introduced more than 15 delicious flavors, and built an incredible community of people who are finding energy with Verb every single day.
Verb is the energy company making better-for-you, plant-powered, caffeinated snack bars that taste too good to be true. Since launching in 2018, they’ve been on a mission to make great energy accessible, everyday.
Energy is what powers us through life—through long shifts, early school drop offs, and late night study sessions. It’s what allows us to achieve great things. But far too often we find ourselves burnt out and reaching for sugary and chemical-filled fixes that are unreliable, unsatisfying, and leave us feeling jittery and on our way to a crash.
The team at Verb knew there had to be a better way and set out to create a new kind of energy solution that’s accessible, healthy, reliable, and delicious. Verb’s green tea-powered snack bars pack as much caffeine as an espresso (without the jitters) and are made with all-natural, functional ingredients proven to enhance and support your energy levels and well being immediately and over time. Bonus: they’re vegan, gluten free, 90 calories, and under $2 a pop (goodbye overpriced lattes!).
With the help of their in-house chef and direct feedback from their community, Verb has introduced over 15 mouthwatering flavors like Cookie Butter, Chocolate Chip Banana Bread, and Caramel Macchiato. They taste so good you’ll think it’s dessert.