CEO and Founder Allie Egan's journey to founding Veracity is one that many of us can relate to, as nearly 80% of women experience hormone imbalances at some point throughout their life. Allie spent years struggling with her skin but was left feeling defeated and frustrated after unsuccessful attempts to find a permanent solution. It wasn't until she began fertility testing that Allie discovered that her persistent skin concerns were an indicator of an under active thyroid. Since that moment Allie set out to bridge the gap between the medical and beauty industries in hopes that other women would have the ability to have the access to the knowledge and tools needed to uncover the real causes of their skin issues.

Veracity is not only a skincare brand but a leader in hormone based wellness and self-care. Allie’s goal is to create a community of support and empowerment for women that cuts through the confusing and impersonal nature of our healthcare system, further bridging the gap between the medical and beauty industries.