Brands   / 


Date Established 01/2021
Founder Ben Orloff & Elliott Orloff
Headquarters Los Angeles, California
Press Contact Ben Orloff


The Pothos Bundle
The Pothos Bundle $55.00
Philodendron Billietiae
Philodendron Billietiae $199.00


Urban Flora is an online plant shop built by plant lovers for plant lovers. Their carefully curated selection of tropical house plants has options for every experience level, living situation, and budget.

Urban Flora helps people reconnect with nature and add joy back into the routine of their lives.

As a proud member of the Stripe Climate initiative, Urban Flora directs a portion of all revenue to help scale emerging carbon removal technologies.

Founding Story

In 2020, the idea for Urban Flora emerged from a conversation between two brothers, Ben and Elliott Orloff. They were discussing the effects of the Covid-19 pandemic on mental health and how it was contributing to an already alarming trend of increased social isolation, depression, and anxiety.

Elliott had observed that caring for his own house plants had a significant and positive effect on his own mental health and quickly convinced Ben to give it a try.

After witnessing first-hand how plant care could help you feel more calm, grounded, and connected, Ben and Elliott knew they had to introduce as many people as possible to this newfound joy.

Ben's entrepreneurial background and Elliott's professional experience in the field of clinical scientific research proved to be ideal complements to one another.

Only a few short months later, Urban Flora was born.

Team Bios

Elliott Orloff


see bio


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