Protein Bar Start Up Proves That Diversity Is Delicious Globally Inspired Protein Bar Flavors Bring a Sense of Adventure to Everyday Snacking
Brand Logo UNiTE dividng line Sep 01, 2021

UNiTE Food, a delicious new entry in the protein bar category, is bringing the world a little closer together with a line of protein bars inspired by comfort foods and favorite childhood flavors from around the world.

Based in Southern California, UNiTE is the world’s first globally inspired protein bar. The company launched this month with three fun flavors, each made with wholesome, nutritious, real food ingredients and packed with nut butters, hemp seeds, and prebiotic fiber. Offering 10 grams of protein each, UNiTE bars are gluten-, dairy-, and soy-free. Brand new flavors include:

Churro – A sweet mix of crunchy almonds, vanilla, and toffee bits dusted with cinnamon.

Mexican Hot Chocolate – A dark chocolate base with hints of cinnamon and warm chili.

PB & Jelly – Creamy peanut butter peppered with sweet strawberry jammy bits.

Researchers at Nielsen.com find that millennials are more “multicultural” than previous generations, with a full 40% identifying as Hispanic, African-American, or Asian-American. More than 25% of millennials are first- or second-generation immigrants with strong ties to their countries of origin and nearly 75% say they appreciate the influence of other cultures on the American way of life*. In fact, according to recent data**, 67% of millennials consider themselves to be adventurous eaters.

Says UNiTE founder and CEO Clara Paye, a naturalized American citizen, “I realized that I was bored with regular old protein bars because the flavors of my heritage were not represented. And I’m not alone! Shoppers are more diverse than ever and they’re looking for products that reflect their communities and tastes. So, I set out to use food as an instrument of inclusion and prove that diversity can be delicious with a line of protein bars inspired by favorite flavors from around the world. By making products that more people can relate to, we build more UNiTY for all.”

Available at Walmart, Sprouts and specialty retailers nationwide.

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The World's First Globally Inspired Protein Bars