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Overview

Date Established 12/2022
Founder Peter & Mark Rane
Headquarters St. George, UT
Industries
E-commerce & Retail
Website https://twilla.com
Press Contact Peter Rane
Social

About

Twilla means “woven with a double thread,” which points to the level of detail and quality that we put into everything we do. We are passionate about creating products that empower our customers and meets their individual needs and preferences.

Founding Story

We started Twilla for a very simple reason: we couldn’t find a pillow that we liked, so we created a pillow to empower customers by being able to customize it.


We are brothers with a passion for creating great products. We come from a family of artists and like to spend our time designing, mountain biking, skiing, and climbing. During college we both found Industrial Design, with the dream of gaining the tools and skills to invent amazing new things and bring them to the world.


We spent a combined 30+ years designing products for great brands including YETI, Lenovo, crankbrothers, Black Diamond, fi’zi:k, Weber, and Salsa Cycles. While it was a lot of fun designing for other people, there was a latent desire to start our own company. It was time to design things that were completely our own.


We love to debate, analyze and labor over every aspect of the problem and potential solutions. We thrive on the uncertainty, excitement and risk of not knowing where a project will take us.


We create a ridiculous number of prototypes until we get something that we think is wonderful. We aren’t interested in just making more stuff to put out into the world, we are interested in making things that are actually better.

Products

Twilla Adjustable Pillow - QUEEN
Twilla Adjustable Pillow - QUEEN $99.00
Twilla Adjustable Pillow - KING
Twilla Adjustable Pillow - KING $109.00
Twilla Adjustable BODY Pillow
Twilla Adjustable BODY Pillow $159.00

Features

Adjustment Pods

Our Patented Adjustment Pods keep filling materials contained and allow you to build your pillow just how you like it.

Fully Adjustable Pillow

The Twilla Patented Pod-System allows you to customize your pillow to fit you and your needs.

Team Bios

My brother Peter and I have a passion for creating great products. We come from a family of artists and like to spend our time designing, mountain biking, skiing, and climbing. During college we both found Industrial Design, with the dream of gaining the tools and skills to invent amazing new things and bring them to the world.


We spent a combined 30+ years designing products for great brands including YETI, Lenovo, crankbrothers, Black Diamond, fi’zi:k, Weber, and Salsa Cycles. While it was a lot of fun designing for other people, there was a latent desire to start our own company. It was time to design things that were completely our own.


We are driven by a curiosity to make things better. No matter what the problem is, there is always a way to improve. We love to debate, analyze and labor over every aspect of the problem and potential solutions. We thrive on the uncertainty, excitement and risk of not knowing where a project will take us. We create a ridiculous number of prototypes until we get something that we think is wonderful. We aren’t interested in just making more stuff to put out into the world, we are interested in making things that are actually better.


We started Twilla for a very simple reason: we couldn’t find a pillow that we liked, so we created a pillow to empower customers by being able to customize it.

My brother Mark and I have a passion for creating great products. We come from a family of artists and like to spend our time designing, mountain biking, skiing, and climbing. During college we both found Industrial Design, with the dream of gaining the tools and skills to invent amazing new things and bring them to the world.


We spent a combined 30+ years designing products for great brands including YETI, Lenovo, crankbrothers, Black Diamond, fi’zi:k, Weber, and Salsa Cycles. While it was a lot of fun designing for other people, there was a latent desire to start our own company. It was time to design things that were completely our own.


We are driven by a curiosity to make things better. No matter what the problem is, there is always a way to improve. We love to debate, analyze and labor over every aspect of the problem and potential solutions. We thrive on the uncertainty, excitement and risk of not knowing where a project will take us. We create a ridiculous number of prototypes until we get something that we think is wonderful. We aren’t interested in just making more stuff to put out into the world, we are interested in making things that are actually better.


We started Twilla for a very simple reason: we couldn’t find a pillow that we liked, so we created a pillow to empower customers by being able to customize it.

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