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Turtle Fur

Turtle Fur inspires an outdoor lifestyle by promoting socially and environmentally conscious living and creating comfortable products for every adventure(r). They hold true to their pillars of adventure, community, comfort, and quality.

Overview

Date Established
Founder Millie Merrill
Headquarters Morrisville, VT
Industries
Fitness, Fashion, Health & Wellness
Website https://www.turtlefur.com/
Press Contact Torie Reynolds
Social

About

Turtle Fur inspires an outdoor lifestyle by promoting socially and environmentally conscious living and creating comfortable products for every adventure(r). Protecting people and planet are key to allowing Turtle Fur to fulfill it's mission of supporting all people in getting outside and doing what they love to do. They believe they have an obligation to operate all facets of their business sustainably, and are committed to making the outdoors inclusive to all who wish to play outside. Each year, they are proud to donate 2% of revenue through their give-back initiative, Project Warmth, and through supporting partners and organizations working to make the outdoors safer and more accessible for all.

Turtle Fur's four pillars are Adventure, Community, Comfort, and Quality. These values are reflected in their daily actions, from the products they design and produce, to their giving and partnerships, and to the exceptional level of care and respect they have for each other.

Founding Story

In 1982, Millie Merrill designed the first fleece neck warmer in the basement of the Yellow Turtle, a children’s apparel store in Stowe, Vermont. Affectionately dubbed The Turtle’s Neck®, it was a design shift in winter accessories that proves successful to this day. The invention of the Original Turtle's Neck freed once scarf-bound skiers from their tangled and burdensome accessories. This invention also led her to found Turtle Fur, with headquarters now in Morrisville, Vermont.

From The Neck was born The Hat, from The Hat; many more hats. In collaboration with her husband John, who joined in 1991, Turtle Fur continued to grow – adding new products and new members to their team. Millie and John retired in 2000, selling Turtle Fur to Long Island native and entrepreneur, Richard Sontag.


Since 2000, under Richard Sontag’s leadership, Turtle Fur creates and distributes over 1,200 products on both a national and international level each season. Their team is small but mighty – 25 full time employees at The Turtle’s Nest - overseeing all aspects of the business; product design, sales and distribution, marketing, sourcing and production, and managing the company’s website, turtlefur.com – just to name a few. Their global supply chain allows them to seek new and sustainable fabrics year after year, while maintaining the levels of quality and comfort that Turtle Fur has always been known for.

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