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Overview

Date Established 10/2018
Founder Xenia Chen
Headquarters Toronto, Ontario
Industries
Wedding, Sustainability, Fashion, Beauty
Website https://ca.yourthreads.co
Press Contact Jill Lewis
Social

Products

Sheer Contour
Sheer Contour $17.00
Opaque Contour (Black)
Opaque Contour (Black) $21.00
Thigh-Highs
Thigh-Highs $27.00
Nipple Stickies
Nipple Stickies $16.00
TFM Sheer Fly Contour
TFM Sheer Fly Contour $34.00

About

Threads is the game-changing brand of modern hosiery on a mission to make tights inclusive for everyone, whether for sport, for work, or for play. The team behind Threads tested hundreds of different colours in order to find the best hues that match the skin tones of real people. Its commitment to inclusivity also ensures that its product lines cater to everyone regardless of gender or size. Sustainably made in Italy, Threads tights hug and lift without constricting. Designed for freedom of movement, they offer wearers the same high-performance stretch and breathability as upscale brands without the sticker shock. Their 3D construction means that they are built to last.

Threads is a direct-to-consumer brand with a goal to send quality tights at affordable prices directly to your doorstep. It also offers a subscription option for additional value and convenience.

Winner of "Best Tights" in a test by The Kit and "Most Flattering" in another by Good Housekeeping in 2022, Threads tights are the epitome of affordable luxury.

Founding Story

Threads was born from my personal frustrations with the tights & nylons shopping experience. As an investment banker, they were a work wardrobe staple for me, yet I struggled to find a brand that was both high quality and affordable. On top of that, it was a pain having to remember to stock up and I would frequently run into the problem of reaching into an empty drawer or scrambling to the nearest drugstore right before a meeting.

The industry is made up of large, old-school players with deeply fragmented supply chains and heavy markups. By working directly with our factory in Italy, Threads is able to offer high quality, luxurious tights at a fraction of the price you're used to paying, with the added convenience of delivery to your home or office on your chosen schedule.

It is our mission to give you convenience, affordability and a great product that looks and feels good. Give our tights a try - we hope you love them as much as we do.

Xenia Chen

FOUNDER

Team Bios

Investment banker turned designer and entrepreneur, Xenia Chen founded Threads in 2018 after identifying a gap in the hosiery and intimates market. Her inspiration was drawn from her own frustrations with hosiery shopping while she was working in finance. Choices were limited between $60 for an expensive pair or $10 for a drugstore pair that was uncomfortable and fell apart easily. Threads was developed as an affordable, thoughtfully designed and high-quality alternative to the long-standing options in the marketplace. Threads' products are designed with feedback and input from hundreds of real people and crafted in their Italian factory. Xenia's mission is to build a brand that improves the shopping experience for an age-old wardrobe staple and makes high-quality and comfortable hosiery affordable for everyone.

Prior to Threads, Xenia worked in private equity and investment banking in Toronto and New York for 5 years, over which time she has worked on transactions and mandates with a combined value of over $11 billion, in areas ranging from Real Estate to Communications, Media, and Technology. She has a Bachelor of Commerce from Queens University in Canada.

Testimonials

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