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Date Established 10/2017
Founder Anne Ruozzi & James Dudra
Headquarters New Hampshire
Health & Wellness
Press Contact Megan Harris


Therapy Clean is a Latina-owned, family operated business dedicated to creating products that combine superior performance with the safest plant-based ingredients available. In 2022, Therapy Clean launched a new line of everyday wellness-inspired cleaners developed using fragrance technology neuro-scientifically tested by functional magnetic resonance imaging (FMRI) and designed to elicit positive emotions and enhance wellbeing.

In addition to being a USA-made brand proudly manufactured at their own factory in New Hampshire, Therapy Clean is also Leaping Bunny certified, USDA-biobased certified and WBENC certified, the most widely recognized and respected national certification for women-owned businesses in the U.S.

Founding Story

Have you ever experienced buyer's remorse?

That’s exactly what happened to Anne and James after a home remodel in 2017. After building the kitchen of their dreams, complete with new Stainless-Steel appliances, they quickly found that the sparkly surfaces that looked so beautiful in the showroom quickly became streaked, smudged, and dull. Not so dreamy, after all.

They scoured the market, desperately searching for something that actually worked (and didn’t make their kitchen smell like gasoline), but to no avail. Finally, they decided if they can't find it, they would have to make it themselves.

After a lot of trial and error, Therapy Clean was born. Their Stainless Steel Cleaner, now a multiple award-winner and the best selling plant-based cleaner on Amazon, was the first product in what would become a line of cleaners that embodied everything they had been searching for: superior performance, safety of ingredients and ease of use.


Window & Glass Cleaner
Window & Glass Cleaner $4.95
Tub & Tile Cleaner
Tub & Tile Cleaner $9.95
Granite & Stone Cleaner & Polish
Granite & Stone Cleaner & Polish $9.95
Stainless Steel Cleaner & Polish
Stainless Steel Cleaner & Polish $9.95
All Purpose Cleaner
All Purpose Cleaner $5.95
Dish Soap - 3 Pack
Dish Soap - 3 Pack $14.95

Team Bios

James Dudra is the co-founder and COO of Therapy Clean. With a passion for developing CPG brands in the cleaning sector - from initial concept to formulation and packaging design - James loves taking the seed of an idea and bringing it to fruition.

Since 2007, James has been involved in the creation of multiple brands across the automotive, household and specialty surface markets, and has worked with clients including Amazon, QVC, Home Shopping Network and Target, among many others.

In 2015, James co-founded Filling Factory, a private label manufacturer of cleaning products; and, in 2016, he co-founded Therapy Clean, a meticulously developed lineup of plant-based, cruelty-free household cleaning products. In June 2022, James developed and launched the first-ever mood-enhancing scents backed by science.

Anne Ruozzi is the co-founder and CEO of Therapy Clean. In 2010, Anne Ruozzi and her partner, Jim Dudra, founded their first company, Eco Touch, a line of eco-friendly car care products. From there, they repurposed the brand’s proprietary machinery and formulas to create Filling Factory, a private label automotive cleaning products company. Seeing a need for eco-friendly and effective cleaning products in the home space, Anne used the profits from Filling Factory to found Therapy Clean. They launched their Stainless Steel Cleaner on Amazon in October 2017 where it has grown to become the best-selling plant-based cleaner on Amazon.

Guided by the company’s mission to provide safe, effective and enjoyable-to-use (who would have thought!) home cleaning products, in 2022 Therapy Clean expanded their footprint into brick-and-mortar with retail placement across the country in Meijer, CVS and Target, with a total retail footprint of over 1,000 stores.






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