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The Modern Dane

Premium Organic European Flax Linen Bedding Meets Scandinavian Design at The Modern Dane


Date Established 08/2019
Founder Jacob Andsager
Headquarters Seattle
E-commerce & Retail
Press Contact Jacob Andsager


The Modern Dane is a company deeply rooted in their Scandinavian values of craftsmanship, sustainability, quality, respect for the raw material, and a deeply held belief that good design enriches our lives. Its founder Jacob Andsager brought these values with him when he founded the Seattle-based The Modern Dane in 2019. The Modern Dane’s designs all pay homage to the splendor of Nordic nature and aim to bring its beauty into their customers’ bedroom.

The company has earned a loyal following of customers since they launched thanks to the unparalleled comfort of the garment washed and naturally thermoregulating organic European linen, their gorgeous Scandinavian designs, and not least their above-and-beyond customer service. One of their customers, Kim T., stated “The quality is great. So comfortable as well. Customer service is a breath of fresh air! Love this company!”

In adherence to The Modern Dane’s ethos of quality and sustainability, they source their flax exclusively from the so-called “flax belt” that stretches through Belgium, France, and The Netherlands. The loamy soil and temperate oceanic climate in this area Flax naturally produces linen of superior quality, comfort, and durability. And because this climate is its natural habitat, flax can be grown here with no artificial irrigation and zero pesticides or defoliants making it a uniquely ecofriendly alternative to cotton.

In addition, The Modern Dane’s linen is GOTS (Global Organic Textile Standard) certified, which guarantees that the textile adheres to the most stringent environmental as well as social criteria throughout the entire organic textiles supply chain. The growing of organic linen in Europe captures and removes 330,000 tons of CO2 from the atmosphere annually and all work is done in compliance with the International Labour Organization (ILO). The ILO is devoted to promoting social justice and internationally recognized human and labor rights, pursuing its founding mission that social justice is essential to universal and lasting peace.

The Modern Dane’s bedding is also OEKO-TEX Class 1 certified, guaranteeing that what you sleep in has been rigorously tested for legally banned and regulated substances such as Azo dyes, formaldehyde, phthalates, and heavy metals like nickel. But The Modern Dane goes further by also excluding harmful chemicals without explicit legal regulation, such as pesticides or allergenic disperse dyestuffs. They do this to ensure their customers can go to bed at night knowing that what they drape over their skin is safe and doesn’t expose them to any harmful chemicals, which is unfortunately often the case with traditional cotton bedding.

The Modern Dane’s bedding is woven and hand-sewn in Portugal, where the proud tradition of textile craftsmanship dates to the 1700s and the finest European bedding is produced, adding a touch of heritage and artistry to their customers’ sleep experience.

The Modern Dane invites their customers to surround themselves with the essence of Scandinavian design, craftsmanship, and sustainability. Experience the transformative power of organic European linen bedding, thoughtfully created to enhance your sanctuary and redefine your sleep.

Founding Story

The Modern Dane found Jacob Andsager grew up in the small town of Broager, Denmark, and has been living in the US since 2002. After spending 10 years in Chicago, a city he loves, he says arriving in the Pacific Northwest “felt like coming home.” Yet after some time, he started to feel that he was losing touch with his own heritage and culture; he wanted to reconnect with the values of home.

"I had the idea of bedding—treating it as a canvas,” he said, adding that these items naturally become an intimate part of our lives, with one-third of one's life spent in bed. He dreamt of nature motifs that would honor where he comes from.

However, when Jacob dove into the world of textiles he quickly discovered why cotton is called "the world's dirtiest crop"— Billions of pounds of pesticides and fertilizers, and billions of gallons of water spent on irrigation depleting fragile ecosystems; not to mention the human costs of child labor and the poverty it leaves in its wake. Jacob knew he wanted no part in this industry and went looking for an alternative. After much research and connecting with various environmental organizations and consortiums, he learned about certified organic European flax linen and he knew he had found the answer. “I fell in love with linen,” he said, “head over heels. Flax needs zero irrigation and zero pesticides, it's a natural carbon sink, and the processing is purely mechanical requiring zero chemicals. It is where quality meets sustainability, naturally. Plus, it's just a gorgeous textile which offers unparalleled comfort.”

After discovering that Portugal is "the cradle of textiles," he traveled to the beautiful town of Guimarães in 2018. Here he attended a trade show taking place in a magical setting — atop a hill, in an ancient monastery. Though the trip there took some 36 hours (and involved mishaps like getting stranded in a train station), Andsager found it to be a worthwhile, “incredible journey.” He got the chance to talk to at least 30 manufacturers, and he traveled to factories to oversee fascinating parts of the process like weaving.

When launching The Modern Dane, he chose to use only GOTS (Global Organic Textile Standard), OEKO-TEX, and certified European Flax linen, "which means that every part of the final product has been tested to meet the highest environmental and toxicological standards." When it came to determining the aesthetics, Andsager knew he wanted to utilize the duvet covers' big surfaces, allowing “the beauty of the linen to shine through.” The exquisite yet simple patterns come from "my own expression of Scandinavian nature," he said.

Andsager is proud of the fact that The Modern Dane works direct-to-consumer, meaning they cut out the middleman and sell much higher-quality products at a lower cost. It also means they can take control of details like delivering items in eco-friendly boxes, and it leads to great relationships with customers as well.

Seeing the way the products have been received has brought much joy. Andsager always appreciates getting feedback, especially from those who have happily redesigned entire rooms based on their new bedding. “I go to bed thinking of the thousands of people sleeping under our linens and enjoying a safe and soothing sleep," Andsager said, “It’s been a thrill."


Organic European Linen Duvet Cover Set | Porse
Organic European Linen Duvet Cover Set | Porse $338.00
Organic European Linen Duvet Cover Set | Blålig
Organic European Linen Duvet Cover Set | Blålig $338.00
Organic European Linen Duvet Cover Set | Agern
Organic European Linen Duvet Cover Set | Agern $338.00
Organic European Linen Duvet Cover Set | Hørblomst
Organic European Linen Duvet Cover Set | Hørblomst $338.00
Organic European Linen Duvet Cover Set | Fugle
Organic European Linen Duvet Cover Set | Fugle $338.00
Organic European Linen Duvet Cover Set | Solid Colors
Organic European Linen Duvet Cover Set | Solid Colors $320.00
Organic European Linen Top Sheets
Organic European Linen Top Sheets $174.00
Organic European Linen Fitted Sheets
Organic European Linen Fitted Sheets $197.00
Organic European Linen Pillowcases | Porse
Organic European Linen Pillowcases | Porse $105.00
Organic European Linen Pillowcases | Blålig
Organic European Linen Pillowcases | Blålig $105.00
Organic European Linen Pillowcases | Agern
Organic European Linen Pillowcases | Agern $105.00
Organic European Linen Pillowcases | Hørblomst
Organic European Linen Pillowcases | Hørblomst $105.00
Organic European Linen Pillowcases | Fugle
Organic European Linen Pillowcases | Fugle $105.00
Organic European Linen Pillowcases | Solid Colors
Organic European Linen Pillowcases | Solid Colors $90.00

Team Bios

Jacob Andsager was born in Denmark in 1974. He obtained a Bachelor's degree in Comparative Litterature in 2002 and moved to Chicago that same year to complete a Master's Degree in Information Architecture. In 2012, Jacob supplemented this degree with an MBA from Kellogg School of Management and was recruited by Amazon where he spent close to 10 years in a variety of marketing, product, and vendor management managerial roles. In 2020, Jacob was brought into the National Nordic Museum as their Head of Digital Strategy and spent the next two years driving their digital transformation.

Jacob Andsager launched The Modern Dane, a direct-to-consumer brand specialized in organic European flax linen bedding, in August of 2019. It is his work of passion that allows him to reconnect with his Danish roots and express his appreciation for Scandinavian design. The Modern Dane is selling its premium quality linen bedding online in the US, Canadan, the UK, and Australia today.




Beauty News NYC - May 22, 2024 Home Products That Feel Like Summer "Home products for summer that seamlessly blend style, functionality, and comfort prominently featuring The Modern Dane."
Sustainable Kind Living - Apr 18, 2024 15 Best Linen Bedding Brands and Sets, Tested & Reviewed in 2024
Forbes - Nov 10, 2023 Holiday Gift Guide 2023: The Best ‘Girl Dinner’ Gifts "A list of great gifts for girl dinners featuring The Modern Dane's organic linen duvet covers"
Home Business Magazine - Nov 08, 2023 Holiday Gifts Dadpreneurs Will Love "A gift list for dad entrepreneurs featuring The Modern Dane's organic European linen bedding"
My Sweet Sleeper - Oct 27, 2023 Practical Gifts for Parents: The Ultimate Holiday Gift Guide "A holiday gift guide of practical gifts for moms, featuring The Modern Dane's Blålig organic European linen duvet cover set."
My Sweet Sleeper - Oct 27, 2023 Practical Gifts for Parents: The Ultimate Holiday Gift Guide
Beauty News NYC - Oct 18, 2023 The Modern Dane: Organic Linen Splendor as Bed Art "Feature article about The Modern Dane highlighting our designs, our certifications, and the quality of our bedding."
Western Art and Architecture - Sep 10, 2023 Things We Love "The Modern Dane's organic linen duvet cover set featuring Scandinavian birds is featured front and center in the list of things the Western Art & Architecture magazines loves, including in the print version."
NBC News - Aug 29, 2023 The Best Duvet Covers of 2023, According to Experts "The Modern Dane's Blålig duvet cover set is featured as the NBC author's "bedding of choice for two years.""
Home Business Magazine - Jul 30, 2023 Gifts for Female Entrepreneurs Perfect for Any Occasion "The Modern Dane is featured in a list of wonderful gifts for female entrepreneurs they are sure to love. From stylish fashions and beautiful decors to gadgets to increase productivity, there is something on this list for any personality or style."
Beauty News NYC - Jun 27, 2023 Making Your Move in NYC "The Modern Dane's organic European linen pillowcases are featured as a statement piece for a new home."
Seattleite - Jun 21, 2022 Seattleite Summer Gift Guide "The Modern Dane organic flax linen bedding is featured as one of the Seattleite's favorite things."
Dwell - Apr 14, 2022 Where to Buy the Most Earth-Friendly Bedding On the Planet "The Modern Dane organic European flax linen bedding is featured among the most earth-friendly bedding on the planet,"
The Spruce - Jan 19, 2022 You're Shopping for Sheets All Wrong—Experts Reveal the Truth About Thread-Count "Jacob Andsager, the founder of The Modern Dane, is interviewed about why higher thread-counts do not always equal better quality."
LA Times - Nov 04, 2021 The 25 coziest gifts to give this holiday season "The Modern Dane was featured as one of LA Time's 2021 gift guide as one of the coziest gifts to give that holiday season"
BuzzFeed - Oct 15, 2021 25 Pieces Of Bedding That May Cost A Little Extra But Will Be *Totally* Worth It "The Modern Dane is featured as one of 25 pieces of exclusive bedding that is well worth the cost"
Lonny - Aug 03, 2021 Here Are The Best Duvet Covers On The Internet "The Modern Dane as the most luxurious linen duvet set"
Fast Company - Jul 16, 2021 10 products that will help you sleep cooler at night "The Modern Dane organic linen bedding is recommended for hot sleepers by Fast Company"
Wellandgood - Apr 13, 2021 Tired of Night Sweats? These 6 Linen Sheet Sets Are Here To Save the Day "The Modern Dane organic linen fitted sheet is a recommended for hot sleepers."
425 Magazine - Mar 23, 2021 Sleepless in Seattle No More "The Modern Dane founder Jacob Andsager is interviewed about the origins of his company and what sets its premium-quality organic linen bedding apart."
Seattle Refined - Mar 22, 2021 Sweet Dreams: Local company brings sustainable comfort from Europe, to your bed "Jacob Andsager, founder of organic European linen bedding brand The Modern Dane, was interviewed about the origins of his company."
Treehugger - Feb 25, 2021 The Modern Dane Makes Beautiful Bedding from Eco-Friendly Linen "The Modern Dane founder Jacob Andsager is interviewed about what makes eco-friendly linen a superior textile to cotton, which is often referred to as "the world's dirties crop.""


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