|Press Contact||Rachel Johnston|
The Bitter Housewife is here to let you off the hook and encourage you to embrace what you like. You can’t stand the taste of whiskey, there’s no shame in that. Prefer your wine in a juice glass? They do too too! You don’t drink alcohol at all? They support that.
Their mission is to inspire people to make their own choices, starting with what they drink. They make high quality, all natural beverages with a focus on balanced, bitter flavors that invite our customers to explore new flavors and have fun creating their own favorite drinks.
The Bitter Housewife was created for Genevive and her whiskey-drinking friends. They don’t want to be talked down to and they don’t want to be told what they like isn’t “correct”. She does not believe cocktails should be intimidating or that you need a whole new vocabulary to talk about them. She also don’t believe that a “drink” needs to have alcohol in it. She does believe in great taste, real ingredients, and fun.
Genevieve Brazelton is the co-founder and CMO of The Bitter Housewife, the bitters brand inspiring people to make their own choices – starting with what they drink. The Bitter Housewife crafts award-winning, all-natural cocktail bitters and ready-to-drink beverages with a focus on balanced, bitter flavors that invite customers to explore new flavors and create their own combinations. The Bitter Housewife champions flavors first, all real ingredients, and the idea that drinks should be fun.
Growing up in and around restaurants, Genevieve’s greatest comforts have always been found in the kitchen. Genevieve spent her formative years in the Seattle food world, falling in love with the spirit of culinary discovery and the positive impact bold flavors can have. She understands that drinks provide an opportunity for fun and playfulness, and that something authentic is lost when cocktails take themselves too seriously.
Genevieve believes that drinks shouldn’t have rules – and neither should creation. The Bitter Housewife was born from a why not? moment of discovery, when Genevieve ventured to see whether she could create better-tasting bitters. She develops all of the brand’s bitters recipes herself. Genevieve uses her brand to educate consumers about what bitters are and how they can be used, as part of her commitment to making The Bitter Housewife accessible to cocktail geeks and bar novices alike. Genevieve hopes that her products will encourage customers to break the rules, try new things, and add a dash of bitterness for a well-balanced life.
In 2018, The Bitter Housewife’s Cardamom Bitters received the sofi™ Award for Product of the Year from the Specialty Food Association. The Bitter Housewife’s sweet reputation has earned collaborations with brands like Knob Creek, Maker’s Mark, Aviation Gin, and Westward Whiskey.