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Date Established 05/2019
Founder Alyx Coble-Frakes
Headquarters Brighton, IA
Health & Wellness
Press Contact Alyx Coble-Frakes


The Agenda. is the first ever planner and app that helps women and menstruators sync their work and life tasks with their cycle, adding flexibility to a busy lifestyle. With The Agenda. you can track what phase you’re in, and accomplish and complete tasks that are aligned with how you’re feeling. The Agenda. covers four phases - ovulation, menstruation, Luteal and Follicular - each with its own level of empowerment.

The Agenda. creates space for daily reflection, helps track symptoms, and adds tips and insights to help navigate tasks. The Agenda.’s Google Calendar integration allows you to see your cycle knowledge alongside the rest of your tasks and appointments, and provides insight on ways to utilize energy more wisely and tune into what your body needs to feel supported.

The Agenda. strives to help women understand the nature and power of their cycle in order to inform strategic planning and professional endeavors. The Agenda.’s ground-breaking service helps bridge a gap in the understanding around the menstrual cycle. Through and through, they believe in Equity, Education and Empowerment, and stand by these values in everything they do.

Founding Story

In 2018 Alyx started a health coaching company. Entrepreneurship was challenging but she was determined to figure it out. A mentor recommended that she start tracking her sales conversions, and when she did that she found that she had HIGHER SALES CONVERSIONS during the ovulation phase of her cycle! That piece of data got her so curious about working smarter not harder. She had learned about "cycle syncing" - the practice of changing what you eat and how you exercise for the phases of the cycle. But hadn't heard anyone talking about it in the world of work. Thus the idea for The Agenda. Planner was born. The original product showed folks how to time block with the 4 phases of the cycle. They took everything that was learned from product one to create The Agenda. App!

The Agenda. team is determined to ensure that every woman and menstruator on the planet has access to the education, empowerment, and supplies to live in a cyclical body with dignity!


The Agenda. App
The Agenda. App $9.99
The Agenda. Planning Guide (Digital)
The Agenda. Planning Guide (Digital) $9.99

Team Bios

Alyx Coble-Frakes is a passionate social entrepreneur. She has 10 years of experience in business, and 7 years of experience working in health and wellness. When she returned from the Peace Corps in 2015, she felt out of touch with her own health, so she began a path of healing. This led her to launch a health coaching company, and subsequently The Agenda.


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