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Supplement Advisory Group

Regulatory Consulting: Finding Online Marketing Risk And Providing Compliant Suggestions/Strategies


Date Established 08/2020
Founder Asa Waldstein
Headquarters Boulder County, CO
Health & Wellness
Press Contact Asa Waldstein


Supplement Advisory Group specializes in practical regulatory support for dietary supplement and hemp product marketers. We focus on finding marketing risks and providing practical lower-risk solutions on the web, social media, and product labels.

This includes compliant marketing strategy review and claims risk analysis. We take a preventative approach to regulatory risk in the dietary supplement and hemp industries.

Compliant marketing strategy review

Claims Risk Analysis

Quality System Review

M&A and New Category Expansion Review

We develop specific compliance training for your company. Examples include social media engagement, marketing, and content copywriting.

Rule #1: Don't mislead the consumer. We also need to properly message products in a way that is ethical, sensitive, compliant, substantiated, and effective. The principal, Asa Waldstein, loves these aspects of compliance so much that he built a company around this!

Founding Story

Founded by Asa Waldstein, a dietary supplement and hemp expert with 20 years of experience developing and implementing compliant marketing and cGMP manufacturing processes. Asa has formulated, manufactured, and marketed hundreds of products in a compliant manner and has helped oversee three FDA CFR 111 audits without any 483s. Asa decided after years as an executive for other companies the best use of his skills was to open Supplement Advisory Group to serve the greater supplement and hemp marketplace.

Team Bios

Principal of Supplement Advisory Group, specializing in regulatory support for dietary supplement and hemp product marketers.

Focusing on finding marketing risks and providing practical marketing solutions on the web, social media, and product labels.

Dedicating my career to streamlining operations and growing businesses while being at the intersection of clinical herbalism, compliant marketing, bioavailable nutrient delivery, and scientific substantiation.

​I love educating about enforcement trends and lower-risk marketing strategies, which often change based on FDA/FTC action. I routinely speak about compliant business development strategies, industry compliance, and the nuances of marketing products effectively in the digital era.

I'm a Certified Clinical Herbalist (CCH) with 20 years of experience developing organizational strategies in the dietary supplement industry. I've developed, manufactured, and marketed hundreds of dietary supplement products and have helped oversee three FDA GMP audits with no 483s.

Former C-level executive integral in retooling operations, manufacturing, and QA to greatly improve order efficiency, fulfillment time, out of stocks, and excessive labor KPIs while supporting the company during brisk revenue growth stage.

Current Chair of American Herbal Products Association's (AHPA) dynamic Cannabis Committee and former board member. These affiliations allow me to continue to help drive hemp and dietary supplement regulations and compliance forward during this important time in the industry.

Warning Letter Wednesday:

A weekly post where I review interesting dietary supplement enforcement trends.

Founder and host of the Supplement and CBD Regulatory Education Series:

Past & Future Public Appearances:

Press Mentions:

My herbalism research focuses on herbal therapeutics and identifying and ethically wildcrafting medicinal plants, skills now used when formulating, ordering, and approving ingredients.


  • 360 reviews of complex dietary supplement market launches from concept to shipment
  • Department-specific compliance training (e.g. social media)
  • Dietary supplement enforcement trend analysis
  • GMP and regulatory oversight
  • Strategic ingredient sourcing
  • FDA/FTC claims and marketing compliance support
  • Compliant digital marketing strategies


  • American Herbal Products Association (AHPA) Cannabis Committee Chair
  • American Herbalist Guild member
  • American Herbal Products Association (AHPA) Board of Trustee member (former)
  • American Herbal Products Association (AHPA) Sustainability Committee member


Natural Product Insider - Sep 28, 2022 Q3 Warning Letter Roundup with Asa Waldstein "In his quarterly update, consultant Asa Waldstein identifies trends in FDA warning letters impacting manufacturers and marketers of dietary supplements."
Natural Product Insider - May 03, 2022 Q2 FDA warning letter roundup with Asa Waldstein "In his quarterly update, consultant Asa Waldstein identifies trends in FDA warning letters impacting manufacturers and marketers of dietary supplements."
Let's Talk Hemp - May 02, 2022 Compliance Essentials for Hemp-CBD Companies, 3-Part Article Series "Asa waldstein explores commonly overlooked manufacturing, labeling, and marketing essentials that ingestible cannabinoid companies need to be compliant."
Hemp Industry Daily - Mar 30, 2022 FDA, FTC slap CBD industry with seven warning letters related to COVID claims "Asa Waldstein quoted"
Hemp Industry Daily - Mar 21, 2022 Compliance Essentials for Hemp-CBD Companies Part 2 of 3 "Compliance Essentials for Hemp-CBD Companies Part 2 of 3. This edition talks about labeling essentials and best practices."
Nutraingredients USA - Mar 17, 2022 Stress: What can you claim on a product label? "Asa Waldstein and two top advertising attorneys share their tips and best practices for marketing stress supplements. 🔷Stress-free rules Ivan Wasserman, Amin Talati Wasserman, LLP 🔷Pooja's do's and don'ts Pooja Nair 🔷Asa's helpful hints Supplement Advisory Group"
Whole Foods Magazine - Mar 16, 2022 #NaturallyInformed Event Looks at Immune Health from All Angles "Asa Waldstein, Principal, Supplement Advisory Group, discussed the most recent info on FDA and FTC’s thinking regarding immune support in Communicating in-store and online—where are we now? “FDA is going back many years and citing multi-year-old social media posts in warning letters,” he shared. “One cited a social media post from 2014, and they treat those the same way as new posts. Hashtags are also claims. ‘Liking’ a post is a claim. Replying to or reposting a customer comment on social media, that’s a claim. All marketing is considered ‘labeling’.” That includes, he said, product reviews and testimonials; infographics; citing studies; blogs; and more."
Natural Product Insider - Mar 01, 2022 Q1 FDA warning letter roundup with Asa Waldstein "Guest article: In his quarterly update, consultant Asa Waldstein identifies trends in FDA warning letters impacting manufacturers and marketers of dietary supplements."
Hemp Industry Daily - Feb 18, 2022 Compliance Essentials for Hemp-CBD Companies Part 1 of 3 "Compliance Essentials for Hemp-CBD Companies Part 1 of 3. This edition talks about manufacturing essentials and reasons to think twice when building an overly robust Quality Management System (QMS)."
Hemp Industry Daily - Jan 28, 2022 Researchers, hemp leaders caution cannabis producers against profiteering on early COVID research "Asa and other industry leaders interviewed"
Hemp Industry Daily - Jan 02, 2022 Hemp Industry 2022 Opportunities Report "Asa Waldstein writes the FDA and Hemp section of this prestigious annual paid publication."
Hemp Industry Daily - Sep 21, 2021 Influencers and CBD: Be Careful What You Say "Asa is interviewed by a well-known influencer on the topic. This is applicable to the dietary supplement industry as well."
- Jul 15, 2021 The Complexities of Marketing Hemp Products "Guest article: The developing state and federal regulatory situation for ingestible CBD and hemp has made marketing these products a bit tricky."


One of the biggest challenges nutraceutical brands face these days is ensuring that the labeling and narrative used for its marketing are fully compliant with the latest regulations. Good news, help is out there! Asa's company, Supplement Advisory Group, specializes in helping companies navigate the ever-changing world of FDA regulations while remaining true to their marketing vision

Lou Tutino

Nutraceutical / Cosmeceutical Industry Recruiter

We hire Asa Waldstein as needed to review our web copy for compliance risks. He understands the nuances of marketing risk on platforms such as social media, blogs, and product pages. His risk level-based approach helps us determine what is high risk and what may be acceptable. We highly recommend his services!

Laura Williams

CEO, InSync Media

We met Asa during a compliance seminar at Supply Side, where he first impressed us with his knowledge and engagement in the course. Since then, we have relied on Asa's expertise to take our label compliance to the next level. We value his ability to analyze risk and provide lower-risk alternatives that help us avoid trouble, and help our customers understand our products' benefits. Additionally, Asa has been extremely personable and easy to work with. I would strongly recommend retaining his services!

Ashton Collard


Asa has an energizing personality. He loves to discuss regulatory matters and is passionate about keeping product producers and their investors safe from legal exposure. Knowledgeable and socially aware with a kind non-reactive approach, he seeks to provide transformative value to any organization. Environmentally conscious and an expert herbalist, I enjoy talking and interacting with Asa in addition to working with him!

Alex Seleznov

(Former) President

Building a hemp or supplement distribution company in the US? Looking for someone to help ensure the marketing you do is legally rock solid and doesn’t mislead potential and current customers/clients and bring regulatory boards down on you? Or maybe you are a consumer (in or outside the US) and want to know what to look for in order to protect yourself from getting bamboozled by illegitimate supplement health claims. Asa Waldstein is absolutely your man. His experience covers decades and he is passionate about compliance and getting it right.

Eileen McBain

Owner, Whole Body Health Solutions

Asa Waldstein is a walking encyclopedia of nuanced knowledge and insight into FDA dietary supplement laws, and FDA compliant marketing and regulatory expertise. His interests span medicine, pharmacology, herbalism, nutrition and more. He loves what he does and is an inspiring and fun person to work with and learn from.

Gillian Neimark

Content Writer, Supplement Industry

Asa is one of the best experts and specialists of Regulatory Affairs in the dietary supplement and hemp space. If you are in need of any regulatory services when it comes to your labels, your operation, or anything else, contact Asa and he’ll make sure you are well equipped to face any regulatory inspection including the notorious FDA.

Vardan Ter-Antonyan

Chief Science Officer, Green Compass Global, Ltd

Asa Waldstein is a graduate of the Rocky Mountain Center for Botanical Studies. He was always self motivated to journey deeper into botanical medicine and has studied with various professional herbalists around the country. His level of knowledge and expertise is widely known in the herbal products and natural supplements field. With an attention to detail and an ability to bridge complicated and scientific information, he speaks with clarity and a down to earth style. He would be an asset to any organization or company.

Feather Jones

Registered Herbalist, AHG Botanical Field Guide and Instructor

Asa Waldstein is considered by people in the know to be one of the leading Regulatory and Governmental Affairs experts in the country with regard to the supplement and cannabis spaces. It's always a surprise to each of us when we find out truths that contradict commonly held beliefs. Asa's videos have every bit of that shock value but additionally have the ability to save time, heartache, investment dollars, and potentially entire businesses as well. If you operate a health and wellness business, a vitamin business, or a cannabis industry business, do yourself a favor. Watch the educational videos and content Asa makes for us to protect your company.

Seth Ninger

COO, Portfolio Beverages, Inc.

Asa set's a wonderful example in the compliance community and his initiative and leadership are highly impactful. I love that Asa makes regulatory information more accessible and that he empowers others with his expertise.

Sarah Sykes

Founder, Sarah Rose Botanicals

Asa is not only a terrific individual to work with, but also an excellent human! He saw the development of a partnership between two major brands in the cannabis space through many challenges, problem solving, connecting the right individuals, and having a great understanding of the space. I would look forward to working with Asa on any future projects and would recommend him to others.

Mike Hennesy

VP of Innovation, Wana Brands

Asa is such a wealth of information! Compliance language can be complicated and a bit overwhelming if you’re new to it, but he makes it fun and straightforward. After a few mentoring sessions with Asa, I now feel much more confident creating marketing materials that are both inspirational AND compliant! Asa is generous with his knowledge, and it’s clear that he’s truly passionate about this topic. I would definitely recommend a mentoring call with Asa to any marketers or social media managers in the health and wellness industry!

Hannah Lasorsa

Owner, Herbal Content Cottage

I would like to support Asa Waldstein in his service to the Natural Products industry, with an emphasis on his work in the regulatory arena. He offers a high level of understanding and offers free classes and blogs, to raise the knowledge about compliance in the supplements and hemp industry. He also has the ability to bring a complicated discussion into an easy to understand step by step game plan that a company can use to bring their offerings into compliance. Important if you want to stay in the game!

Ellen Kamhi PhD, RN, AHG-RH, AHN-BC

Natural Alternatives Health Education & Multimedia Services


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