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Supplement Advisory Group

Regulatory Consulting: Finding Online Marketing Risk And Providing Compliant Suggestions/Strategies


Date Established 08/2020
Founder Asa Waldstein
Headquarters Boulder County, CO
Health & Wellness
Press Contact Asa Waldstein


Supplement Advisory Group specializes in practical regulatory support for dietary supplement and hemp product marketers. We focus on finding marketing risks and providing practical lower-risk solutions on the web, social media, and product labels.

This includes compliant marketing strategy review and claims risk analysis. We take a preventative approach to regulatory risk in the dietary supplement and hemp industries.

Compliant marketing strategy review

Claims Risk Analysis

Quality System Review

M&A and New Category Expansion Review

We develop specific compliance training for your company. Examples include social media engagement, marketing, and content copywriting.

Rule #1: Don't mislead the consumer. We also need to properly message products in a way that is ethical, sensitive, compliant, substantiated, and effective. The principal, Asa Waldstein, loves these aspects of compliance so much that he built a company around this!

Founding Story

Founded by Asa Waldstein, a dietary supplement and hemp expert with 20 years of experience developing and implementing compliant marketing and cGMP manufacturing processes. Asa has formulated, manufactured, and marketed hundreds of products in a compliant manner and has helped oversee three FDA CFR 111 audits without any 483s. Asa decided after years as an executive for other companies the best use of his skills was to open Supplement Advisory Group to serve the greater supplement and hemp marketplace.

Team Bios

Principal of Supplement Advisory Group, specializing in regulatory support for dietary supplement and hemp product marketers.

Focusing on finding marketing risks and providing practical marketing solutions on the web, social media, and product labels.

Dedicating my career to streamlining operations and growing businesses while being at the intersection of clinical herbalism, compliant marketing, bioavailable nutrient delivery, and scientific substantiation.

​I love educating about enforcement trends and lower-risk marketing strategies, which often change based on FDA/FTC action. I routinely speak about compliant business development strategies, industry compliance, and the nuances of marketing products effectively in the digital era.

I'm a Certified Clinical Herbalist (CCH) with 20 years of experience developing organizational strategies in the dietary supplement industry. I've developed, manufactured, and marketed hundreds of dietary supplement products and have helped oversee three FDA GMP audits with no 483s.

Former C-level executive integral in retooling operations, manufacturing, and QA to greatly improve order efficiency, fulfillment time, out of stocks, and excessive labor KPIs while supporting the company during brisk revenue growth stage.

Current Chair of American Herbal Products Association's (AHPA) dynamic Cannabis Committee and former board member. These affiliations allow me to continue to help drive hemp and dietary supplement regulations and compliance forward during this important time in the industry.

Warning Letter Wednesday:

A weekly post where I review interesting dietary supplement enforcement trends.

Founder and host of the Supplement and CBD Regulatory Education Series:

Past & Future Public Appearances:

Press Mentions:

My herbalism research focuses on herbal therapeutics and identifying and ethically wildcrafting medicinal plants, skills now used when formulating, ordering, and approving ingredients.


  • 360 reviews of complex dietary supplement market launches from concept to shipment
  • Department-specific compliance training (e.g. social media)
  • Dietary supplement enforcement trend analysis
  • GMP and regulatory oversight
  • Strategic ingredient sourcing
  • FDA/FTC claims and marketing compliance support
  • Compliant digital marketing strategies


  • American Herbal Products Association (AHPA) Cannabis Committee Chair
  • American Herbalist Guild member
  • American Herbal Products Association (AHPA) Board of Trustee member (former)
  • American Herbal Products Association (AHPA) Sustainability Committee member




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