Brands   / 

Overview

Date Established
Founder Micki Krimmel
Headquarters California
Industries
Fashion
Website https://www.superfithero.com
Press Contact Rachel Johnston
Social

Products

Superhold Pocket Capris
Superhold Pocket Capris $88.00
Superhold Pocket Bike Shorts
Superhold Pocket Bike Shorts $68.00
Superhold Sports Bra
Superhold Sports Bra $65.00
Superhold Pocket Flare Legging
Superhold Pocket Flare Legging $95.00
HALF ZIP CROP BIKINI TOP - BLACK SAND
HALF ZIP CROP BIKINI TOP - BLACK SAND $69.00
SWIM BOOTY SHORTS - BLACK SAND
SWIM BOOTY SHORTS - BLACK SAND $65.00
SWIM BOOTY SHORTS - FUCHSIA SUNSET
SWIM BOOTY SHORTS - FUCHSIA SUNSET $65.00

About

Superfit Hero believes that everyone deserves access to joyful movement. They support plus size athletes with premium activewear designed for their bodies and unparalleled compassionate customer service.

Founding Story

Micki founded Superfit Hero in 2015, inspired by her experience playing roller derby. Through sport, she found a deep non-judgemental connection to her body that created space for a new sense of self possession and confidence. It was a transformative experience for her and she dove headfirst into the Body Positivity movement. The more she learned about Health At Every Size (HAES) and diet culture, the angrier she became about traditional fitness marketing. She created Superfit Hero to exist as an alternative - a fitness brand that celebrates bodies as they are, not as they “should” be.

Team Bios

Micki is East Coast transplant to Los Angeles with an extensive background in entertainment and technology startups. Superfit Hero is continually evolving as a brand and Micki is continually learning how she can best serve our community. She is grateful every day that she gets the opportunity to work with our talented team. Allow her to introduce you to the amazing humans that make Superfit Hero possible.

Kristina Glass

Customer Support & Community Manager

see bio

Kristina aka Krispy (she/they) is here to take care of you. From handling their social media, sending emails, answering your fit questions, and overseeing fulfillments and returns, Krispy is the engine that keeps Superfit Hero running on a daily basis. She’s passionate about representation and accessibility in movement, inspired by her background in roller derby. Her goal is to provide the most compassionate customer service and make sure that you feel seen along the way. Krispy is a Queer, Latinx and Indigenous (Cherokee Nation) femme and pet parent. She loves all things roller skating and gardening. Her superpower is keeping everyone organized with dreamy AF spreadsheets.

Blanca Rocha

Fulfillments Specialist

see bio

Blanca aka Roach (she/they) picks, packs, and ships every Superfit Hero order with love. She is meticulous in her attention to detail, getting each order right and making sure to include your goodies like stickers and keychains. Roach is a roller skater and karaoke-enthusiast. Try to out-sing her, we dare you! She's also passionate about all things sewing and crocheting.

Press

BuzzFeed - Jul 05, 2022 19 Biker Shorts For Anyone Who Hates Chafing ""You'll want to wear these all summer long.""
Livestrong.com - Jul 03, 2022 The 7 Best Workout Tips for Athletes in Larger Bodies, According to Plus-Size Trainers ""Establishing — and sticking to — a regular exercise routine always takes effort. But working out may present unique challenges for people with larger bodies.""
BuzzFeed - Jul 02, 2022 If You Hate Boob Sweat As Much As I Do, Here Are 28 Moisture-Wicking Sports Bras To Add To Your Cart ""They'll keep you dry in style.""
BuzzFeed - Jul 02, 2022 29 Products For Anyone Who Overheats Quickly ""Be cool. Don't be, like, all uncool." —Luann de Lesseps, and us.""
BuzzFeed - Jun 20, 2022 44 Things That Will Make Even Indoor People Enjoy The Outdoors ""Slap on that sunscreen and head outside — it's marvelous out there.""
Ktla.com - Apr 16, 2022 Riverside small business vies for Barclay’s $60K prize
MSN - Apr 14, 2022 The 7 best women's hiking pants, leggings, and shorts for day hikes and backpacking trips ""Plus-size hikers are obsessed with SuperFit Hero's Pocket Capris for their stay-put fit specifically designed for bigger bodies, slight compression, and durability""
MSN.com - Apr 14, 2022 The 7 best women's hiking pants, leggings, and shorts for day hikes and backpacking trips
New York Times - Jul 28, 2021 The Best Leggings
Shape Magazine - Jul 13, 2021 The Best Size Plus-Size Leggings for Working Out and Hanging Out
Women's Health - Apr 02, 2021 6 Women And Brands That Are Making Fitness More Size-Inclusive
Forbes - Jun 04, 2018 Micki Krimmel Gave Up Film To Start Superfit Hero, A Size-Inclusive Outfitter For Women

Gallery

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