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Date Established 11/2019
Founder Amy Lamphere
Headquarters Minneapolis, MN
Press Contact Amy Lamphere


Storyline Collection has developed a line of classic pieces that will make up the core of your wardrobe. Seasonally, Storyline Collection releases additional collectible pieces to augment your everyday style.  They believe that a woman’s wardrobe should be built around a well-constructed, perfectly imagined essential pieces. Their professional Editors will help you take the guess work out of fashion, and give you the power to be your own stylist, every morning.  Whether on your way to the board room or the paddle board, Storyline Collection's easy to wear, easy to care for separates will serve your day’s story…and maybe make it more flattering and fun!

Founding Story

Amy and Sunhil are fashion industry veterans and longtime friends who believe when women are styled right, they approach the world with more confidence and shine, but most women don’t have the time or passion to put into building their style. They find inspiration in their common vision and the laughter that ensues when they are together.

Storyline was launched to give women the key quality pieces that build the classic core of their wardrobe, plus limited edition “pops” of color and style that will allow you to build a closet full of perfect-for-you pieces.


Keyhole Dress
Keyhole Dress $79.00


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