Tenured advertising, digital and marketing expert, Dawn is a seasoned entrepreneur who drives epic growth via consumer centric strategies in retail, e-commerce, distribution, and product development. After graduating with a BA in Psychology from The University of Georgia, Dawn began a 20+ year career in advertising where she led consumer-centric growths strategies for blue chip companies such as Ford Motor Company, Unilever, General Mills, Heineken and Coca-Cola. Over the years, Dawn’s talent for growing business leading clients and building high performance teams set her on an executive path to head-up best-in-class agencies. Dawn’s last agency appointment: President and Chief Strategy officer of digitally focused Rockfish resulted in a successful acquisition from holding company leader WPP. Dawn left WPP to join on as President of female cult brand Poopourri. At Poopourri Dawn drove there-launch of the brand and2X+top-linerevenuegrowthbylaunching new line extensions, distributor relationships and expanding into big box retailers including Target, Costco, HEB and Walgreens. After leaving Poopourri to spend more time with grandkids and what was a VERY brief retirement, Dawn came up with the idea for Starla Alcohol Removed while she was taking a break from alcohol. Having not found a suitable non-alcoholic replacement for her beloved wine, Dawn decided to create her own, and that is when a “Starla was born”.

Seasoned brand builder, luxury fashion designer and celebrity stylist with deep roots in creating and staying ahead of consumer and retail trends. Jamie received her BA in film and BIC from Baylor University. Post-graduation, Jamie landed at a blue-chip LA talent agency as a celebrity stylist where she created fashion forward luxury looks for megabrands and A-list celebrities. Established as an LA “taste maker, Jamie went on to co-found a new accessories concept, ban.do. Jamie quickly established the brand and grew ban.do into a multimillion-dollar e-commerce company before selling the company to licensing giant, Lifeguard Press. After time off to begin her family in 2018Jamieco-founded La Vie Style House, a one size luxury retail company where Jamie serves as both the designer and brand visionary. La Vie’s meteoric growth has progressed from e-commerce brand toa physical flagship store in Dallas Texas to selling to luxury retailers Saks Fifth Avenue, Neiman Marcus and Matches Fashion. LaVie, now a successful and established brand, has recently expanded their physical locations to Houston, Charlotte, Nashville and Palm Beach.In2020,Jamie joined on with Starla Wines as co-founder and Chief Brand and Creative Officer. Her niche in the luxury branding and creating products that are beautiful, fun and aspirational has AdAge reporting that “Starla is more Gucci than Sonoma”.