Sqween was born out of a need. Unfortunately, many years ago, Samantha's father-in-law died of skin cancer. When a direct relative is diagnosed with melanoma, there is a 50% GREATER chance of developing skin cancer than people who do not have a family history.

A big priority for Samantha is teaching my kids healthy habits that will leave a lasting imprint on their lives - brushing their teeth, eating nutritious foods, remaining active, and protecting their skin from the sun are just a few self-care rituals Samantha tries to motivate her children to adopt.

Therefore, being sun-safe is a must; however, getting any child to sit still for more than one minute was honestly painful (and stressful and frustrating). However, Samantha's time (and patience) was often limited so thinking of inventive ways to inspire her kids to engage with self-care was limited. She needed a sanity-saving solution that excited her kids to be more independent and accountable for their self-care (and limited the number of times she spent chasing them around trying to lather their faces).

Sqween was born out of a need. During the summer of COVID, Samantha's precocious daughters were at the ripe age where they were no longer willing to sit still to apply sunscreen and no one found a sunscreen formula they really loved and trusted. Samantha knew she wasn't the only grownup having the same problem and she knew there had to be a different way.

Samantha is on a mission to change skin cancer demographics by changing the world's relationship with sun protection by changing the way the world applies sunscreen. By empowering kids at an early age, Samantha believes that a family's relationship with sunscreen will begin at an early age, making it a fun, natural part of life.