Brands   / 

Overview

Date Established 03/2019
Founder Bassima Mroue, Elizabeth Zieg, Dr. Amy Bader
Headquarters Los Angeles
Industries
Beverage, Beauty, Health & Wellness
Website https://skinte.com
Press Contact Daisy Trinidad
Social

Products

About

SkinTē is the first-ever collagen sparkling tea with a unique formula that benefits skin, hair, nails, joints, mood and overall well-being.The brand launched in 2019 and grew 300% in 2020 in the middle of a pandemic.

The brand’s mission is to unleash health and beauty from the inside out, every day. It includes a powerful blend of the highest quality kosher bovine collagen peptides, organic teas, super herbs, 100% DV vitamin C and smart ingredients (no soy, dairy, gluten, dyes, added sugar or artificial sweeteners).  Each ingredient was handpicked for its emotional, spiritual and physical impact on well-being. The 4 flavors currently on market are White Tea Ginger, Green Tea Grapefruit, Hibiscus Vanilla (caffeine-free), and the newest flavor, Lemon Lime (caffeine-free),

SkinTē has an influential group of investors, including Leslie Blodgett (former Founder bareMinerals), Karlie Kloss (Model and Entrepreneur), Sara Blakely (Founder, Spanx), Brian Lee (co-founder Honest Company, Legal Zoom, ShoeDazzle, etc),  Larry Miller (Chairman of Jordan Brand), Phillip Sarofim (Chairman Trousdale Ventures).

The brand is currently selling on DTC, Goop.com, SnackMagic, CloudRetail, Amazon, Sprouts nationwide, Fresh Thyme, The Fresh Market, Publix, Harmons, Gelsons, Albertsons, Tom Thumbs, Randalls, Akin’s, Chamberlins, Better Health, Sendiks, Market of Choice and New Seasons Market.

Founding Story

Sometimes when SH*T hits the fan, amazing things happen.  The brand was founded by 3 women (a doctor, a chef and a biz brain) who all went through major life transitions (health issues, divorce, loss of a child). They channeled all of that energy to create an innovative, purpose-driven beverage at the intersection of Beauty, Fashion and Wellness. Bassima, Elizabeth and Amy joined forces to create the first ever collagen sparkling tea in the market packed with ingredients to support emotional, physical and spiritual well-being in a light, refreshing and very chic experience, thus disrupting the beverage industry. Their mission is unleash health and beauty from the inside out, every day.

Team Bios

Bassima Mroue

CEO, Co-founder

see bio

Passionate for developing purpose-driven brands, inspiring women, and destigmatizing self-care, Bassima calls upon her diverse professional experience to revolutionize the way we approach beauty and wellness from the inside out. A Lebanese-American with over a decade’s worth of experience from heavyweights like Nike and Spanx. As a board member of the Sara Blakely Foundation, Bassima is also an active supporter of female empowerment as shown in her 2012 TEDx Portland talk.‍

Bassima is an all-around badass (who didn’t want to say that, but we outvoted her). Her conscientious perspective on business is the driving force behind the trajectory of SkinTē.



Dr. Amy Bader

Naturopathic Doctor, Co-founder

see bio

An accomplished teacher, speaker, writer, and naturopathic doctor, Amy channels her passion for healing towards creating feel-good formulas brimming with whole-body wellness. She is a graduate of UC Berkeley and the National University of Natural Medicine. She has private practices in Northern California and the Portland area with two decades of naturopathic experience.

A combination of goofball, science geek, and girly-girl, Amy’s love of natural medicine is the foundation of everything we make.

Elizabeth Zieg

Co-founder

see bio

Elizabeth’s passion for food started early with mud pies in the backyard. An epicurean with a flair for innovation, she blends her passion for flavor, purpose, and artistry to create magic. She has had a non-linear career path that started in software development, training, and consulting. But later followed her heart by training as a chef (and traded in mud pies for Liquid Radiance).

Elizabeth is particular, in the best possible sense. Her appetite for taste exploration and endless creativity are the pioneering force behind SkinTē.

Retailers

Albertsons
Mother's Market
Amazon
New Seasons
Publix
Sprouts
The Fresh Market
Erewhon Market
Thrive Market
Giant Foods

Press

Daily Mom - May 25, 2022 26 Bomb Summer Drinks To Satisfy Your Thirst from Morning to Dusk
OTHER - Apr 11, 2022 SkinTē CEO Bassima Mroue on How Her Health Journey Inspired Her Entrepreneurship
Who What Wear - Nov 14, 2021 I'm in My 50s, and These Are Gifts People My Age Would Love
Goop - Jul 15, 2021 Incredible (Nostalgic) Pizza, Glowing Skin, and 13 Other Things We’re Talking About
New York Post - Jun 25, 2021 The best beach gear and accessories to pack in your bag this summer
WhoWhatWear - Nov 22, 2020 I'm in My 50s, and These Are Gifts People My Age Would Love
Who What Wear - Sep 29, 2020 18 Supplements a Beauty Blogger Swears By to Feel Youthful and Energetic
GLOSSY - May 19, 2020 Beauty gets into the grocery business
Glossy - May 19, 2020 Beauty gets into the grocery business
POPSUGAR - Dec 03, 2019 The 20 Trends That Will Define 2020
OTHER - Oct 23, 2019 Who What Wear Feature: I'm 54 and Always Get Complimented on My Thick, Shiny Hair—Here Are My Secrets
Yahoo! - Oct 19, 2019 I'm 54 and Always Get Complimented on My Thick, Shiny Hair—Here Are My Secrets
Who What Wear - Oct 19, 2019 I'm 54 and Always Get Complimented on My Thick, Shiny Hair—Here Are My Secrets
WWD - Oct 13, 2019 C’est Beau 1872: Created for Young Women on the Move
The New York Times - Sep 07, 2019 The First Trend of New York Fashion Week It’s a new thing. But it’s probably not what you think.
goop - Mar 17, 2019 Incredible (Nostalgic) Pizza, Glowing Skin, and 13 Other Things We’re Talking About
Inc. - Feb 19, 2019 From CBD to Recyclable Glass: This Year's Biggest Beauty Industry Trends

Testimonials

"These teas have become a staple in my fridge. Each can of refreshing bubbly tea contains herb-based minerals and vitamins with 3000 milligrams of collagen. Since drinking daily, I’ve noticed a difference in the quality of my skin, hair, and nails. I also love that it's only 20 calories per can and infused with all-natural ingredients. You can purchase the cans by the trio or by a subscription package to receive them monthly."

Who What Wear

"Calling all wellness obsessives: This refreshing sparkling tea comes with a boost of collagen."

Kendall Wenaas

“SkinTē is sparkling, invigorating, and a perfect little pick-me-up for the 3 o’clock slump. At first, I was drawn to the pretty pinkish packaging. And then its skin-friendly ingredients, like antioxidants and collagen (which we can all agree are really having a moment). But then I tasted it, and I was hooked on the hibiscus and ginger flavor—it’s so refreshing. And even cooler: The company was founded by a bunch of badass women—a doctor, a chef, a business pro. Who run the world, again?”

Alyssa Nelsen Geiger

Gallery

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