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Simply and smartly designed products that help tackle everyday needs from back-to-basics children's play to maintaining your home and garden


Date Established 11/2016
Founder Thomas Murdough
Headquarters Streetsboro, Ohio USA
Home, Parenting, Toys & Gaming
Press Contact Brian McDonald


Simplay3 designs, engineers, and manufactures its toy and home products right here the United States. Simplay3 launched in 2016 when the retired toy industry legend, Tom Murdough, saw a need in the marketplace for innovative, quality active play products that are simple to assemble and could be sold directly to its consumer.

He quickly gathered some of his old management teams from previous companies and launched Simplay3. With just over fifty products in the lineup, Simplay3's growth has been rapid and the retail market has noticed. Now, Simplay3 has been able to add all major retailers to their customer base and initial sales outlet, Top sellers includes their Young Explorers Adventure Climber, Rock Around Wobble Disk, Toddler Tower, and Dig Free Mailboxes.

Founding Story

Simplay3 is the third successful consumer products company created by Toy Hall of Fame and Rotational Molding Hall of Fame Inductee, Tom Murdough. Why is Tom so famous? He created Little Tikes and The Step2 Company from scratch. While running those companies, he created such iconic toy and home products the Little Tikes Cozy Coupe, the Little Tikes Turtle Sandbox, The Step2 Push Around Buggy, and The Step2 Mailmaster Mailboxes.

Although Tom retired from the business in 2007, he monitored how the retail market was changing. Consumers still desired innovative solutions to their needs, but now they wanted these products shipped directly to their homes. Their reviews demanded quality and ease of assembly. Tom couldn't sit back and watch this go on any longer, and in 2016 he gathered up a management team from his previous companies and launched Simplay3. The Simplay3 Company is based in Streetsboro, Ohio and thriving. Simplay3 now has built out its distribution from its own website, to include all major retailers in the United States and over 25 international countries.


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