Brands   / 


Date Established 09/2019
Founder Josh Ahadian, Tibor Mascari, Chuck Mascari
Headquarters Boston, MA
Beverage, Fitness, Health & Wellness, Cannabis
Press Contact Josh Ahadian


Shimmer Seltzer: Razz Lime
Shimmer Seltzer: Razz Lime $5.00
Shimmer Seltzer: Ginger Orange
Shimmer Seltzer: Ginger Orange $5.00
Shimmer Seltzer: Chai Cherry
Shimmer Seltzer: Chai Cherry $5.00
Shimmer Seltzer: Just Hemp
Shimmer Seltzer: Just Hemp $5.00


Shimmerwood's mission is to champion a more conscious lifestyle through creativity, community and nature. Their focus is to take the best, most natural ingredients, and to combine them with a full spectrum hemp to bring customers a CBD beverage that tastes great out of the can, or when mixed as a mocktail or cocktail. They source our ingredients and produce Shimmer Seltzer in Maine, making them one of the only New England based CBD seltzer brands. Their product is tested by an independent third-party lab, and they post the results on their website, so you know exactly what you're drinking.

Working with local communities, they harness the best of their craft, so they know where each ingredient comes from and how it is processed. It is of utmost importance to them that they work with hemp farmers that treat their plants with the care and love they so rightfully deserve. They use full spectrum hemp because they want to provide the purest form of CBD possible. A full spectrum hemp means just that, they are getting the full number of benefits that CBD can provide without the psychoactive sensation that comes from THC.

Founding Story

Co-Founders Josh Ahadian and Tibor Mascari met each other at Bonnaroo, a music and arts festival in 2015. After attending the festival together again in 2019, they saw that festival-goers were either drinking alcohol or smoking weed, but there was nothing to fill the gap in the middle. They saw an opportunity to combine the growth of the seltzer and cannabis industries and create a product to be enjoyed by sober curious individuals and mixology enthusiasts.

While Josh enjoys cannabis, his asthma prevents him from the traditional method of smoking, which gave him more reason to create Shimmer Seltzer. With his education in marketing and the music industry, particularly live events, he envisions mini Shimmer fridges behind the bars and in the green rooms of venues and festivals alike.

Tibor's background in biology, gardening and mixology was another spark for Shimmerwood. From playing around with cocktail bitters and fruit shrubs, Tibor has been the foundation of R&D for all the flavors of Shimmer Seltzer. After 4 years of retail sales and management at Tesla, Tibor began to look for his next opportunity which ultimately became Shimmerwood.

Co-Founder Chuck Mascari was diagnosised almost a decade ago with systemic sclerosis, an autoimmune disorder affecting the skin and internal organs. It threatened his enjoyment of general activities as well as his life. After months of chemotherapy and then years of opioid prescriptions for pain management he decided to try alternative medicine and treatment. Now off of opioids, and using CBD and THC to manage pain, Chuck pursues his passions while working to promote a holistic approach to fitness and life. Creating Shimmerwood has given him and many like him an opportunity for a more holisitic choice on their health.

Team Bios

Chuck Mascari

Co-Founder, President

see bio

A native New Englander, I’ve always had an affinity for outdoor activities like biking, hiking, fishing and snowshoeing. These are some of the many reasons I love and live in New England. Almost a decade ago a diagnosis of systemic sclerosis, an autoimmune disorder affecting the skin and internal organs, threatened my enjoyment of these activities as well as my life. After months of chemotherapy and then years of opioid prescriptions for pain management I decided to try alternative medicine and treatment. Now off of opioids, and using CBD and THC to manage pain, I pursue my passions while working to promote a holistic approach to fitness and life.

I’ve always been interested in the great outdoors, the field, the beach, the vernal pool, everything about it is so amazing. Foraging local herbs and flavors in the field, coming up with new ways to make classic flavors these are my passions. New England offers so many options, what’s not to love?Making a crafted seltzer started in my kitchen. Testing flavors with friends and family to see what they liked. This is all personal to me. I couldn’t think of anything I’d rather be doing. Adding CBD seemed like the natural thing to do. Now I can be the designated driver and still drink a craft beverage.

Throughout my career to date, my focus has always been on connecting with people and providing a service and product that leaves them happier than before. I have been fortunate enough to receive a strong education at both UMass Amherst and New York University specializing in marketing strategies surrounding campaigns that bring people together.After spending 2 years living in New York, while it was a phenomenal experience, I missed the beauty and relationships I built throughout New England. Whether it’s skiing down the mountains in the winter, or hiking up them in the spring, I love the outdoors. My love for the environment is channeled into how I operate my daily life, by reducing, reusing, and recycling as much I can. Along with enjoying a beer on the mountain, you can find me nerding out to the latest tech advancements, I’m particularly partial to virtual reality, so come find me in the next virtual concert you attend!


From the very beginning we knew that we wanted to grow our business relationship with Josh and Tibor based on their passion for education and love for Maine. They are professional, reliable, easy to communicate with, and genuinely stoked on every aspect of their operation. Their brand presentation is bright and inviting and their use of full-spectrum CBD and local bitters makes their drinks far outshine the competition. Shimmer Seltzers have officially become the only all-CBD beverage that we carry here at SeaWeed Co. Our Budtenders love using and selling them as both a crushable beverage to refresh your day or as a “mixer” with some of our THC beverages for a more balanced experience. On top of stellar business management, the Shimmerwood team has consistently gone above and beyond at all of our community events and workshops through sponsorship, education and enthusiastic participation and promotion. We hope to continue this partnership for a very long time! :)

Joscelyn Pizzino

Social Media + Marketing Manager at SeaWeed Co.

As a small team of individuals eager to dive into the world of CBD education, Josh & Tibor made our introduction to Full-Spectrum CBD an enjoyably seamless and exciting experience! The Shimmerwood CBD Seltzers were one of the first products we brought into the store before we were open for business, and we could immediately see the friendly, transparent qualities of the brand fitting perfectly into our sustainable, educational, & friendly business values. A few sips of my first Shimmerwood provided noticeably uplifting, euphoric effects and my personal journey into experimenting with CBD was ignited from there. The Ginger Orange seltzers remain my go-to CBD selection whenever I feel in need of an energy/mood boost! This is a truly gorgeous line of products that are genuinely loved by the OMG Team and customers alike. Whether it's to resupply us with more of their amazing product, or just to stop by and say hello, we always look forward to the Shimmerwood Team's next visit!

Shai Bareket

Owner of OMG Cannabis Co.


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