Sensitive Home Names Suzanne Sengelmann as Founding CEO Sengelmann to lead next stage of growth for the safest, science-backed, patented cleaning formulas; Appointment comes on the heels of scoring EWG’s A Rating for Free & Clear Brands
Brand Logo Sensitive Home dividng line Sep 15, 2021

LOS ANGELES, September 14, 2021 -- Sensitive Home, a “people-first” brand committed to delivering the safest household cleaning products for the most sensitive among us, announced today the appointment of Suzanne Sengelmann to Founding CEO. A cleaning industry veteran and former Clorox Greenworks executive, Sengelmann will lead Sensitive Home’s next phase of growth at both national retail and online at SensitiveHome.com. Developed and patented over an eight-year period, Sensitive Home is a disruptor in the cleaning industry with products that are both seriously effective and certifiably safe for people and the planet, while eliminating toxins down to the molecular level.


With over 30 years of experience focusing on building purpose-driven brands, Sengelmann has extensive knowledge of the cleaning industry and a zeal for making a difference. As Vice President of Marketing at Clorox, she led the company’s natural cleaning products efforts including the launch of the Clorox GreenWorks brand. Sengelmann’s fervor for mission-based brands continued to flourish at Angie’s BOOMCHICKAPOP, where she spent two years as Chief Marketing Officer. Sengelmann rejoins Dr. Greg van Buskirk, Sensitive Home’s Co-Founder and Chief Scientist, and former Clorox Greenworks veteran, on a shared mission to make the safest cleaning products in the market.

“An estimated 1 in 4 adults experience a negative reaction to common household chemicals, so I was ecstatic when Dr. Greg came to me with his formulas backed with eight years of science and designed specifically for people,” said Sengelmann. “After delving into the science and the health crisis resulting from toxin overload, including from the most eco-friendly products on the market, I knew we could do something better. Sensitive Home is the safest, whole-house cleaning solution that’s tough on dirt, and safe for the most sensitive -- it’s a dream brand and team to bring to the world.”

“Suzanne’s legacy with purpose-driven brands, alongside her passion and experience bringing similar brands to market, aligns perfectly with our vision,” said Dr. Greg van Buskirk, Sensitive Home co-founder and Chief Scientist. “We are so grateful to have her as our founding CEO to lead this company into its next wave of growth and remove toxic chemicals from all households.”

Launched earlier this year online and at select retail, Sensitive Home is meeting the growing consumer demand for cleaning solutions that are non-toxic and certifiably safe for all people, not just the planet. With recently earned seals from the National Psoriasis Foundation and National Eczema Association on its Free and Clear laundry detergent and dish soap, as well as an extremely rare “A” rating certifications from the EWG across the board on their entire Free and Clear line, the brand continues to make groundbreaking moves shaking up the cleaning industry and providing the safest cleaning products available nationwide.

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Safe & non-toxic home cleaning solutions, especially for those with sensitivities