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Seir Hill

Non-Alcoholic spirits with revolutionary aroma, flavor & feel


Date Established 01/2020
Founder Brian Miller
Headquarters Wilton, CT
Press Contact Brian Miller


Seir Hill is a line of alcohol-free, low-and no-calorie spirits that deliver the aroma, flavor and feel of real booze. So, now anyone can satisfy the desire for their favorite, authentic-tasting mixed cocktail — even if they’re not drinking.
Every bottle sold contributes to the American Farmland Trust. It’s their way of saying thank you to America’s farmers – and to Brian's dad, who was himself a proud Connecticut Farmer.

Seir Hill is out to revolutionize the way all Americans think about mixed drinks.

Founding Story

It all started when Brian gave up alcohol as part of a healthier lifestyle. After he gave up the booze, he discovered that he had not lost his desire for fine spirits in classic, delicious cocktails — and he was not alone. Brian tried other non-alcoholic spirits, but none of them hit the mark. Not one of them made a credible version of his favorite cocktail, a classic Old Fashioned. He was disappointed, and ready to do something about it. His mission would be to revolutionize non-alcoholic spirits to create truly delicious tasting, mainstay cocktails for America to enjoy.
Brian was determined that his new brand celebrate his hometown and its history. So, he founded Seir Hill in a converted barn built in 1744, located in Wilton, CT. Seir Hill itself is a centuries-old farm, and his father, Lester Miller, was a farmer in Connecticut dating back to the 1940s. Every bottle we sell contributes to the American Farmland Trust as their way of saying thank you to America’s farmers, and to his dad. Seir Hill is proud to be made in the U.S.A.
So, Brian got to work trying hundreds of single-batch recipes. All of them were painstakingly tested to deliver on the aroma, flavor and feel that you would expect from traditional Whiskey, Rum, and Tequila spirits — without the alcohol, or the calories. And once they had three that were good enough, Brian knew they’d be good enough for you.
Brian invites you to make Seir Hill a part of your cocktail routine. Maybe start your night with a succulent Mai Tai that won’t… tie you down? Or make that second Manhattan without a big apple’s worth of sugar. Because now you can.


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Team Bios

Brian Miller

Founder, CEO

see bio

Brian Miller is a creative entrepreneur, and 25-year spirits and beverage industry veteran. Brian designed the very first Website for George Dickel in 1997, and has worked on brands like Guiness, Bass, Red Stripe, Crown Royal, Pepsi and MTN Dew. He has also played an integral role in the launch of many entrepreneurial success stories, including and

A leading expert on Website design, e-commerce strategy and branding, Brian’s book, Above the Fold, is a best-selling resource used in colleges around the world. He is the recipient of the industry’s highest honors including Print Magazine, New York Festivals, Communications Arts Typography Annual and Best in Show from the CADC.

Brian holds a BFA in graphic design from the University of Hartford and a MPS in design management from the Pratt Institute. 




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