New York, OCTOBER 15, 2021 - See ROSE Go, the award winning and patent-pending plus-size fashion brand distinguished by intentional design and tech performance, is launching its first new collection since the start of the pandemic. Overcoming Covid-19’s impact on the fashion supply chain, its team and everything in-between, the company is thrilled to drop a new capsule with the intent to highlight a return to elegance. It is available on SeeRoseGo.com starting today.
“Last year, we realigned our brand goals to focus on solutions over sales being hyper in-tuned with our community to foster a deeper connection and understanding,” says Erin Cavanaugh, Co-Founder and CEO of See ROSE Go. “This collection is a direct result from that closer relationship and it highlights our community’s direct impact on shaping the future of See ROSE Go.”
See ROSE Go’s new collection is inspired by the timeless modernity of a graphic duotone houndstooth. With a nod to the past, but focused on the present and future, the capsule centers around reclaimed houndstooth materials rescued from dead stock. The edit includes four new styles, seamlessly working together to feature a hybrid of sophisticated pieces with elegant cooling incorporated to a wicking tech Turtleneck, sleek Faux Leather Leggings, a ReClaimed houndstooth Shirt Jacket and a cozy ReClaimed wool blend Houndstooth Cardigan. Curated through close partnerships with their factory and mills who are also committed to a sustainable approach, See ROSE Go is extending its size range to 10-28, from its original launch of 14-24.
“It is our belief that thoughtful, ingenious clothing brings joy," says Creative Director and Co-Founder Yi Zhou. “Now more than ever we strive to bring joy to women by creating favorites through intentional design, technical fabrics and a mindful sustainability. We know surrounding yourself with favorites is a comforting joyful outcome every time, which in this moment, is a treasure.”
The new collection ranges in pricing from $78 to $168, and along with existing collections, will be available at SeeRoseGo.com.
ABOUT SEE ROSE GO
See ROSE Go was founded in 2017 by former Nike colleagues Erin Cavanaugh and Yi Zhou. To reimagine how clothing should perform in daily life now and in the future, Erin and Yi leverage their Nike know-how with technical performance to reimagine how clothing should perform in everyday life. Using intentional design, technical fabrics, and mindful sustainability See ROSE Go creates beautiful clothing made to live in, become your favorite, and perform for you - bringing joy every time getting dressed.
Founders Erin Cavanaugh and Yi Zhou are long-time friends and colleagues who have a combined 40 years experience in the global fashion industry, working for premium brands such as Nike, Nordstrom, American Eagle and Converse in design, marketing and merchandising.
See ROSE Go wants to see all women embrace their power and passion to make their impact on the world. The company is based in New York City. For more information, please visit: https://seerosego.com/