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Date Established 05/2016
Founder Julia Wheeler
Headquarters San Diego, CA
Fashion, Parenting, Sustainability, Sports
Press Contact Julia Wheeler


Seaesta Surf creates swimwear for kids that’s so cool, you'll want to wear it yourselves — plus it’s high-quality enough to be passed down to siblings and cousins season after season. The suits have a classic, comfortable fit, and they work with some of the coolest independent artists to create artwork just for Seaesta.

Seaesta believes in letting kids be kids with long days in the waves, snacks on the beach & naps in a hammock. Seaesta lives by the motto: #SURFEATNAP.

“Surf” connects to stewardship for the earth and ocean. “Eat” reminds us to take care of our bodies with foods that nourish us and help us grow. “Nap” brings to mind the beach day siesta, a moment of rest and self care in a day full of fun.

Founding Story

The problem they faced as new parents: It’s near impossible to find kids swimwear with a good fit that isn’t covered in bright patterns or uncool designs. They set out to create swimwear that was so cool, they’d want to wear it ourselves — plus was high quality enough to be passed down to siblings and cousins season after season. Not only did they find the perfect fit, but we also found the perfect eco-friendly fabric options.

They focus on three main pillars:

Fit, a great fit that is comfortable for active kids and families.

Fabric, eco-friendly materials that are organic or recycled.

Fashion, a focus on artwork from independent artists & like-minded brands.

Team Bios

Julia is a stylist and creative director in San Diego, California. She left a career in corporate marketing in 2014 after becoming a mom to create her own lifestyle and children brands that have become cult favorites and known for their distinct California vibe. Her work has been featured on TV, in print, on media outlets online, and across social media. Julia has worked on marketing and design projects for Nike, Red Bull, Brixton, TransWorld Surf, Total Bellas, & more.






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