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Scent Lab
Unlock Your Perfect Scents
Overview
| Date Established | 11/2022 |
| Founder | Ariana Silvestro |
| Industries |
Home, Health & Wellness, Beauty, Fashion, Sustainability
|
| Website | https://shopscentlab.com/ |
| Press Contact | Virginia DeSimone |
| Social |
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Products
Scent Lab Candle
$45.00
Scent Lab Scent Kit
$30.00
About
Scent Lab is the first personalized fragrance brand that generates a unique scent profile for you based on your mood, lifestyle & preferences in premium products under $50. The brand just launched in November with their first product, clean-burning candles.
To date, the fragrance industry has lacked a personalized experience that 71% of consumers crave. Scent Lab is re-imagining how we shop for fragrance with a data-driven experience that starts & ends with YOU.
Founding Story
Founder, Ariana Silvestro started her career at Bath & Body Works, and then spent the last decade focusing on strategy and marketing for high-growth start-ups like CityMD, Lou & Great and most recently, dntl bar. She has always been passionate about consumer insights and most importantly, fragrance.
During the middle of the pandemic, Ariana struggled to find scents online. She realized that the industry lacked a personalized and curated approach. She made it her mission to change just that.
In 2021, she tested a few different concepts in the market to gather real customer feedback and insights, all of which went into building the Scent Lab experience you see today; the first digital platfom that uses AI-tech to curate scents perfect for you.
Team Bios
Ariana started her career at Bath & Body Works, and then spent the last decade focusing on strategy and marketing for high-growth start-ups like CityMD, Lou & Great and most recently, dntl bar. She has always been passionate about consumer insights and most importantly, fragrance.
During the middle of the pandemic, Ariana struggled to find scents online. She realized that the industry lacked a personalized and curated approach. She made it her mission to change just that.
In 2021, she tested a few different concepts in the market to gather real customer feedback and insights, all of which went into building the Scent Lab experience you see today; the first digital platfom that uses AI-tech to curate scents perfect for you.
Affiliates
ShareASale
Press
Press Releases
New Launch
- Nov 01, 2022
Startup Scent Lab is Personalizing the Fragrance Industry with Immersive Digital Experiences and AI-tech
All Press Releases
