Brands   / 

Overview

Date Established 11/2022
Founder Ariana Silvestro
Industries
Home, Health & Wellness, Beauty, Fashion, Sustainability
Website https://shopscentlab.com/
Press Contact Virginia DeSimone
Social

Products

Scent Lab Candle
Scent Lab Candle $45.00
Scent Lab Scent Kit
Scent Lab Scent Kit $30.00

About

Scent Lab is the first personalized fragrance brand that generates a unique scent profile for you based on your mood, lifestyle & preferences in premium products under $50. The brand just launched in November with their first product, clean-burning candles.

To date, the fragrance industry has lacked a personalized experience that 71% of consumers crave. Scent Lab is re-imagining how we shop for fragrance with a data-driven experience that starts & ends with YOU.

Founding Story

Founder, Ariana Silvestro started her career at Bath & Body Works, and then spent the last decade focusing on strategy and marketing for high-growth start-ups like CityMD, Lou & Great and most recently, dntl bar. She has always been passionate about consumer insights and most importantly, fragrance.

During the middle of the pandemic, Ariana struggled to find scents online. She realized that the industry lacked a personalized and curated approach. She made it her mission to change just that.

In 2021, she tested a few different concepts in the market to gather real customer feedback and insights, all of which went into building the Scent Lab experience you see today; the first digital platfom that uses AI-tech to curate scents perfect for you.

Team Bios

Ariana started her career at Bath & Body Works, and then spent the last decade focusing on strategy and marketing for high-growth start-ups like CityMD, Lou & Great and most recently, dntl bar. She has always been passionate about consumer insights and most importantly, fragrance.

During the middle of the pandemic, Ariana struggled to find scents online. She realized that the industry lacked a personalized and curated approach. She made it her mission to change just that.

In 2021, she tested a few different concepts in the market to gather real customer feedback and insights, all of which went into building the Scent Lab experience you see today; the first digital platfom that uses AI-tech to curate scents perfect for you.

Affiliates

ShareASale

Gallery

Loading Related Guides...