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Date Established 11/2019
Founder Rebekah Jasso Jensen
Headquarters Austin, TX
Beauty, Health & Wellness
Press Contact Rebekah Jasso Jensen


Sanara is a thoughtful, plant-based skincare line celebrating and utilizing indigenous Latin American botanicals. Sanara ingredients are proudly sourced in Latin America and are shedding an authentic light on the local secrets to healthier skin that have been used and tested for centuries. It is their mission to provide natural healing skincare products that benefit the entire body (even sensitive skin) so people can renew, re-energize and rebuild their glowing selves from head-to-toe. Sanara only uses fresh, from-the-earth ingredients with distinctive formulations to achieve a youthful, radiant, and healthy glow. Each wholesome component has a purpose and major benefits for the body and Sanra never includes artificial ingredients, colors or fragrances. Their uplifting Tranquila scent is comprised of natural occurring essential oils with soft harmonious notes of calming lavender, refreshing orange, fragrant and fruity ylang ylang, and amyris, a woodsy balsamic fragrance.

Founding Story

Sanara founder, Rebekah was diagnosed with psoriasis at 16 years old. When she reached her 30’s she wanted to take her skincare into her own hands so she dove into creating her own formulations. She and her husband sold their dining room furniture and her dining room soon became her test lab. It’s still the place she creates in today.

Sanara which means “you will heal” in Spanish, was born in 2019 out of necessity by its Founder, Rebekah Jasso Jensen. As a psoriasis sufferer during her teen years, she was determined to take control back of her own skincare. She started by educating herself on the ingredients she was putting on her sensitive skin and the process evolved to creating her own body nourishing products. Her heritage and family ties to Latin America opened her eyes to the under-utilized pure ingredient goodness used by so many of its beautiful people. Rebekah turned her passion for plant-based, holistic skincare into her own personal mission to help others gain supple, healthy skin through naturally healing botanicals native to Latin America.


Rebekah Jasso Jensen

Founder & Visionary

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Rebekah Jasso Jensen is the founder and visionary behind Sanara, creating beauty rituals powered by Latin American botanicals. Rebekah has spent 14 years in women's health as Diagnostic Medical Sonographer where health, wellness, and the utmost care for her patients have continued to guide her life. Rebekah is a strong proponent of being one's own health advocate.

In March 2021, Rebekah was diagnosed with breast cancer at the age of 39 despite no family history, and it was through her own health self-advocating that the breast cancer was caught at Stage 0. Creating Sanara has multi-faceted meaning, it was created out of Rebekah's own skincare needs having lived with Psoriasis since her teens, and has helped Rebekah receive her own internal healing, reconnecting to her heritage through Latin American botanicals and paying homage to her ancestors. Since Rebekah's diagnosis, the name Sanara which means, 'you will heal' in Spanish continues to bring more meaning to Rebekah every day and in turn to her community as well.

Rebekah is a born and raised Texan of Mexican descent, currently residing in Leander, TX 30 minutes outside of Austin, TX with her husband and 3 cats.


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