Ritani, a diamond and fine jewelry brand, has added a line of semi-fine jewelry giving consumers a lower-price point fashion jewelry offering just in time for Valentine's Day. The collection currently includes necklaces, earrings, and bracelets that range from $32 to $65. The designs include classic staple pieces with a mix of modern styles to suit today’s fashionable shoppers. Ritani's first-ever semi-fine fashion jewelr…

Lab diamonds are growing in popularity and have become the top choice for thousands of consumers. Head of Product for Ritani, Ria Papasifakis, explained in a live Varney & Co business segment that lab-grown diamonds have become an "affordable entryway" for young couples when purchasing their first engagement rings or even luxury jewelry.

Ria breaks down the difference between lab-grown diamonds and the natural, mined g…

Ritani, the leading online seller of natural diamonds, lab-grown diamonds, and fine jewelry, today announced the addition of colored lab diamonds to inventory, allowing customers to purchase stones in at least five colors: blue, pink, yellow, orange, and green.

Currently, the brand offers colored lab-grown diamonds in most shapes from .15 carats up to more than 11 carats in size and an extensive range of intensities and clarity grad…