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Redd, Inc.

Deliciously combined protein & superfood bars that provide 3 hours of positive energy


Date Established 01/2016
Founder Alden Blease
Headquarters Portland, ME
Press Contact


Redd provides indulgently healthy vegan Superfood Energy Bars that combine clean pumpkin seed protein, superfood adaptogens, ancient grains, and 23 vitamins & minerals to provide 2-3 hours of positive energy.While the ‘less-is-more’ minimalist approach that many nutrition bar brands are currently following has been popular, with limited ingredients their formulas offer lackluster taste and fewer functional benefits.Redd offers a huge range of powerful ingredients, including 11 superfoods that provide a wide array of potent nutrients and bold flavor profiles. Redd’s ingredients list is longer, but each ingredient is chosen carefully and sourced responsibly.


Alden Blease

see bio

Founder Alden Blease found that his college meal plan wasn’t cutting it; he burned through it in the first few weeks of the semester. After that, finding good alternatives was tough. “I could’ve probably got by on chips but, to me, food is really important. It affects you, mentally and physically. Eat crap, feel like crap.” Eventually, this led Alden to a local health food store.BROKE NOT BROKENHe didn’t have much time or money, and he certainly wasn’t looking for anything fancy. So, Alden hit the bulk foods section and mixed a bunch of inexpensive, nutritionally dense ingredients into a big bag. “The concoction—and trust me, it really was a concoction—not only sustained me, it gave me a serious and sustained energy boost!”A BACKPACK BUSINESSAlden then started carrying his new energy “bar-ish” invention to classes. Curiosity ensued, and quickly became a budding, dorm room business. It beat selling pot! The predecessor to Redd was born. “I called it “Rawgasms” and it literally started out of my backpack (we had to change the name eventually…). At first, my goal was just to offer my fellow broke students a healthy, affordable alternative to whatever junk food they were eating to supplement the school meal plan. But then, you know…”HELLO, REDD After two years of serious grassroots success and a ton of feedback, Alden connected with designer and health food enthusiast, Reed Allen. “Together we re-branded, refined, re-designed, etc, etc, etc… I doubled-down and renewed my initial commitment to the highest quality, all-natural ingredients and, in June of 2014, we released our first product: Chocolate Brownie by Redd.”The rest, as they say, is history.


“In comparison to the better bars on the market (Clif, ProBar, LÄRABAR) that offer reliable energy, R.e.d.d. fits in well, setting itself apart with the bonus boost of the half-shot of caffeine. If I’m home and heading to a workout, I still prefer an espresso shot and whole wheat toast with almond butter, banana, and raw honey. But the pantry will now share space with some new portable nutrition, and I’ve cleared space for a new box of bars that’s gray, white and R.e.d.d. all over.”

Matthew Ankeny, Gear Patrol

“The R.E.D.D. Chocolate Superfood Energy flavor is the best-tasting protein bar I’ve ever had.”

Nina Combs, Senior Editor, Men’s Fitness

“It’s a protein bar…and an energy shot…with a multivitamin thrown in. But, most importantly, it’s a delicious brownie. There’s a glut of snack and meal replacement bars on the marketplace that take great pains to cram as much nutrition into an edible 3-inch-by-5-inch rectangle as possible. They make high-density nutrition nuggets, but they can’t seem to nail down one of the most important aspects: The Taste. Until R.e.d.d.’s Chocolate Brownie.”

Billy Brown, Gear Junkie


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