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Overview

Date Established 07/2019
Founder Emily Hosie
Headquarters Brooklyn, NY
Industries
Tech, Parenting, Sustainability
Website https://www.rebelstork.com
Press Contact Kristy Watson
Social

Products

Rebelstork Giftcard
Rebelstork Giftcard $50.00

About

Rebelstork is North America's first B Corporation Certified and AI tech-powered baby gear marketplace that is creating a more sustainable world by minimizing the overconsumption burden for the next generation. As the go-to resale platform for overstock, open-box and quality used baby and kids gear, Rebelstork has built technology to help parents and brands seamlessly participate in the circular economy. Rebelstork is powered by REV™, a first-of-its-kind baby gear AI pricing technology for consumers, retailers and brands. REV™ offers an instant resale estimated value tool that is able to generate real time resale value on over 10,000 baby gear models, establishing the secondhand market value and empowering parents to become more informed and environmentally kind consumers.

Millennial mom founded and female led, Rebelstork keeps quality gear out of landfills and instead in the homes of like-minded parents, a tech driven solution that Founder and parent Emily Hosie was originally looking for when she started her own family. The company is a certified B Corporation – considered the highest standard for socially responsible business – balancing purpose and profit. Rebelstork's resale service is offered in Greater Toronto and New York metropolitan area. Customers can purchase pre-loved, open box or overstock baby gear from across Canada and The United States.

Founding Story

Rebelstork is founded and led by millennial mom, Emily Hosie, who has a track record of effecting industry-shifting growth and success in the retail space. She began her career as the Women’s Trend Buyer at Holt Renfrew and moved onto becoming the Senior Buyer in Women’s Contemporary at Saks Fifth Avenue in NYC. While there, the opportunity to learn the Off Price business model presented itself and Emily played a very prominent role in the growth of Saks Off Fifth across North America and online. She held multiple progressive roles, including Vice President/DMM of Women’s Contemporary, as well as Vice President/DMM of Ladies Product Development. After six years, Emily moved back to her home city of Toronto to join the Canadian Division of the TJX Companies (Winners, Marshalls, Homesense), where she served as a Vice President of Merchandising.

After becoming a mother herself, Emily recognized a huge void in a baby retail market ripe for innovation, and an industry in need of reengineering. She envisioned a hassle-free way to buy and sell baby gear from the most valuable perspective in the room – a new parent. She set out on a mission to create the solution she was looking for herself. In just three short years, Emily has brought her vision to life of helping families, brands and retailers alike participate in the resale economy safely, easily and transparently — keeping quality gear out of landfills and instead in the homes of conscious consumers.

Team Bios

Emily Hosie, Founder

Rebelstork is founded and led by millennial mom, Emily Hosie, who has a track record of effecting industry-shifting growth and success in the retail space. She began her career as the Women’s Trend Buyer at Holt Renfrew and moved onto becoming the Senior Buyer in Women’s Contemporary at Saks Fifth Avenue in NYC. While there, the opportunity to learn the Off Price business model presented itself and Emily played a very prominent role in the growth of Saks Off Fifth across North America and online. She held multiple progressive roles, including Vice President/DMM of Women’s Contemporary, as well as Vice President/DMM of Ladies Product Development. After six years, Emily moved back to her home city of Toronto to join the Canadian Division of the TJX Companies (Winners, Marshalls, Homesense), where she served as a Vice President of Merchandising.

After becoming a mother herself, Emily recognized a huge void in a baby retail market ripe for innovation, and an industry in need of reengineering. She envisioned a hassle-free way to buy and sell baby gear from the most valuable perspective in the room – a new mom. She set out on a mission to create the solution she was looking for herself. In just three short years, Emily has brought her vision to life of helping families, brands and retailers alike participate in the resale economy safely, easily and transparently — keeping quality gear out of landfills and instead in the homes of conscious consumers.

Affiliates

ShareASale

Press

Testimonials

A company that makes it easy to cycle out gear you're no longer using and a marketplace where you can buy items for their new age desires. Rebelstork is a more sustainable way to shop for your children by minimizing overconsumption and helps you keep your space less cramped so that you can focus on what is important: enjoying time with your babies.

Cameron Rogers

Influencer (freckledfoodie)

I knew it was possible to sell these things online somewhere but who has the time to photograph, load, post and then package and send any of it? No one! I also believe that time is the most precious resource. I would choose spending time with my children over selling items any day. But when I heard about Rebelstork I realized I could do both.

Jennie Monness

Parent/Child Educator, Play Expert RIE, Co-founder of @Unionsquareplay

I've had to learn how to buy smarter and more sustainably because I know nesting can become quite indulgent. I've discovered an incredible place to shop for Milo and the babies. A Resale marketplace Rebelstork is essentially The Real Real of baby gear. They carry a vast assortment that is proven quality and at prices that can't be beat. With 2 on the way, I can't think of a better shipping experience!

Tara Moni

Influencer, Creator commerce & brand strategy

"I strongly believe all partnerships must be win-win and am excited that the Keenz x Rebelstork partnership is a win for each of our companies, for parents, and the environment," said Janelle Fitzpatrick, CEO Keenz. "Rebelstork's trade-in program helps extend the life of each Keenz Stroller Wagon, makes it easier for Keenz families to upgrade to a new model, and allows more families to experience for themselves how our wagons make outings with kids easier."

Janelle Fitzpatrick

CEO Keenz

As Romi grows up, my to-do list is FILLED with baby gear I have to sell (to make room for... more baby gear!). Rebelstork is a new hassle-free marketplace that will sell your used baby gear, help the planet along the ay and GIVE YOU BACK YOUR TIME. Plush they supply baby gear essentials to mama's in need through their #FlockGives initiative so it really is a WIN, WIN!

Jessi Cruickshank

Comedian, Mom @newmomwhodis

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