Brands   / 


Date Established 01/2018
Founder Avital Elgaziel
Headquarters SF Bay Area
Press Contact Elise Markowitz


Custom Blend Foundation
Custom Blend Foundation $28.00
Lip Stain - Double Shot
Lip Stain - Double Shot $10.50


Cut the cr*p from your makeup kit!

What makes you beautiful is different from person to person — so why would you buy products that are one-size-fits-all? Puzzle Beauty knows how frustrating it can be to buy product after product and not find the right one that matches your specific needs. Here at Puzzle, they make products that are unique to each person. From custom-made shades, to age-specific formulations, to skincare-inspired cosmetics — their makeup is made with you in mind.

Their products are clean, cruelty-free, vegan, eco-friendly and reusable. They know that’s a mouthful, but not everyone in the industry can say they make products that are good for people, animals and the planet. Puzzle makes their cosmetics right here in the USA from ingredients that are good for your skin, and good for your insides too. They'd never sell you anything they wouldn’t put on their own bodies — and that’s a promise.

Puzzle's FREE FROM ICK Commitment

Puzzle only uses the best, cleanest ingredients in all of their products. To them, actions speak louder than words — and to truly be a clean beauty brand, they need to use the cleanest products, even if they might not have those buzzwords. They believe that “clean” isn’t found on labels, it’s found in the formulas. At Puzzle, they make makeup that’s free from ick and full of natural, healthy ingredients that both your skin and body will love.

Their team put years of industry experience, studies and ingredient research into each and every one of our products. They know these ingredients inside and out, and they know that they’re the right pick for our Puzzle customers. Their commitment to creating the cleanest possible products doesn’t stop just there, though — they’re constantly learning, growing and finding new ingredients and adaptations that make our products even better for the future.

Founding Story

Puzzle Makeup was founded by Avital Elgaziel. Avital had always dreamed of coming to the US and making a name for herself. Growing up in poverty didn't stop her from believing that “you choose the voices you listen to in your head”. Avital vowed to overcome every obstacle to her success. While she struggled daily to make ends meet and had to overcome the challenges of learning a new language and culture, the owner of a high end spa provided that opportunity. Avital became a talented, sought after makeup artist.

Her dreams & determination didn’t end there. When she became pregnant with her first child, she wanted to make sure she was only putting the cleanest & best ingredients on/in her body. She used her 20 years of experience to create Puzzle Makeup - a brand built on expertise, honesty, fairness and only the cleanest ingredients.

Avital’s career as a makeup artist and entrepreneur has given her the opportunity to meet so many beautiful people and to listen to what they really wanted from their beauty products. She believes no one should have to compromise on anything, especially when it comes to your beauty routine. Avital is on a mission to help everyone complete their beauty puzzle.






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