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Protea

Unlock Your Skincare Confidence with Holistic Solutions & Personalized Expert Guidance

Overview

Founder Mackenzie Jorns
Industries
Beauty
Website https://bookprotea.com
Social

About

Protea is a groundbreaking skincare movement founded by Mackenzie Jorns that strives to enhance skincare confidence through the use of holistic products and an innovative esthetician-match service. This unique approach connects clients with skincare professionals based on their individual skin needs and the estheticians' expertise, ensuring a tailored skincare regimen. Protea's Skin Support Consultation Platform showcases a diverse selection of licensed, specialized, and experienced skintechs who have been thoroughly vetted and are unaffiliated with brands or skincare lines. As a result, clients can expect a bespoke skincare strategy that caters to all skin tones, from light to dark and everything in between.

Founding Story

The inspiration for Protea came from the personal experience of its founder, Mackenzie Jorns, who is the daughter of an African American father and a Caucasian mother. Mackenzie's fair-skinned complexion and the unique challenges it presented were often overlooked, as were those of her siblings. Driven by her passion for holistic medicine, Mackenzie created a line of skincare products that use natural ingredients to promote skin health. Her humanitarian spirit, nurtured through her involvement in volunteer work as a teenager and adult, led her to expand the brand's mission by donating carefully curated SkinConfidence Kits to women in homeless shelters for every product purchased.

Team Bios

Mackenzie Jorns, founder of Protea™ is on a mission to make skincare more approachable and accessible for all. Her passion for holistic medicine manifested following a late stage lymes disease diagnosis where she experienced side effects from eczema to neurological trouble. Empowered by the experience and in awe of the powers of Eastern medicine, she launched a line of skincare products to help others with their skin health through natural ingredients. Jorns’ humanitarian spirit, cultivated through volunteer work as a teen and adult, inspired her to extend the brand mission to those in need. With every product purchase, Protea donates thoughtfully curated SkinConfidence™ Kits to women in homeless shelters.

Fair skinned but the daughter of an African American father and a Caucasian mother, Mackenzie has always struggled to have her true identity seen. As a biracial person who presents white, no one would think to ask about her heritage and would be shocked to learn of her African American roots. This feeling of not being fully seen has followed Mackenzie since childhood and presents itself in many areas of her life, including her beauty and skincare routine. It’s proven difficult to not only find products to fit her olive undertones, but she struggled finding an esthetician that knew how to care for her unique mixed skin and asked the right questions to create a care plan unique to her. Mackenzie's siblings, all with various skin tones, experienced similar issues. Recognizing a hole in the skincare industry, Mackenzie created a more efficient approach by introducing Protea’s Skin Support Consultation platform, an esthetician-match service and virtual consultation scheduling process to connect you with estheticians that specialize in various skin ailments, treatments and skin tones.

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