Brands   / 

Overview

Date Established 07/2017
Founder Suzanne Sinatra
Headquarters Brooklyn, NY
Industries
Health & Wellness
Website https://privatepacks.com/
Press Contact Holly Irgens
Social

Products

Hot & Cold Vulva Personal Pads
Hot & Cold Vulva Personal Pads $30.00

About

Private Packs is a Brooklyn, NY based femcare company with a revolutionary product for vulvar pain relief. Founder & CEO, Suzanne Sinatra, developed a line of natural heat and cool therapy packs while undergoing treatment for stage 3 breast cancer. Private Packs are wearable, reusable, portable, and discreet.

Created for busy women like herself, Private Packs use revolutionary hot-or-cold gel technology to match the body’s natural movements for total comfort, and instant pain relief, on-the-go. Enjoy instant, discreet vulva relief from pain, inflammation, cramps, or discomfort. Includes three reusable beech tree sleeves, so you can wash and wear them over and over.

Founding Story

When BIPOC cancer survivor experienced a traumatic bikini wax that removed a layer of skin from her vulva, she realized there was no cooling pad options for down there. That night, she did what many women have done before her: She canceled her plans and stayed in with a frozen water bottle between her legs, dreaming up a better way. The idea for Private Packs was born, the wearable hot-and-cold pack of your vulva’s dreams!

After leaving her corporate marketing job on Wall Street to create Private Packs, Suzanne Sinatra was two weeks away from launching the company when she was diagnosed with Stage 2 Metastatic Breast cancer that quickly progressed to Stage 3. She poured her savings into treatment, and was bankrupt within eight weeks, surviving on welfare and food stamps while continuing to build Private Packs from her hospital bed.

Today, as a healthy cancer survivor, Suzanne is fighting for cancer care to address sexual health, including vaginal dryness that can occur from early-onset menopause brought on by chemotherapy, chronic vulva pain, sexual health and so much more. Chronic vulvar pain affects millions of women in the USA, but it’s not a problem society addresses. Suzanne’s goal is to change that, and to help millions of women take control over their sexual and personal health.

Created for busy women like herself, Private Packs use revolutionary hot-or-cold gel technology to match the body’s natural movements for total comfort, and instant pain relief, on-the-go. Enjoy instant, discreet vulva relief from pain, inflammation, cramps, or discomfort. Includes three reusable beech tree sleeves, so you can wash and wear them over and over.

Recently featured in Buzzfeed, and Cosmopolitan, Private Packs can now be found in CVS locations nationwide.

Bios

Suzanne Sinatra

Founder and CEO of Private Packs

see bio

Suzanne Sinatra, CEO and Founder of Private Packs, is a marketing leader, a professional speaker, an entrepreneur, and an inventor whose experiences and drive are changing the world of women’s health and wellbeing.  

A pioneer in the Sextech and Femtech spaces, Ms. Sinatra is frequently honored for her work with accolades, including by Yotpo’s 2020 Amazing Women in E-Commerce, and interviews, including with Forbes, Business Insider, and Well + Good.  Suzanne was recently named to the Forbes 1000 List which recognizes bold and inspiring entrepreneurs on their way to breakthrough success.

Before Ms. Sinatra started Private Packs, she was a successful marketing leader for over 20 years with P&L responsibility and of teams at many of the world’s top brands, including Wall Street Journal/Dow Jones, UBS, Deutsche Bank, and Donaldson, Lufkin & Jenrette before it was acquired by Credit Suisse. 

Ms. Sinatra served in the Royal Canadian Armed Forces where she was one of three women in Canada selected for a highly competitive Aircrew Search and Survival course.  She is a skilled marks(wo)man.  

Ms. Sinatra holds a Bachelor of Arts and Science in Communications from Dallas Baptist University.  She is an active member of Women of Wearables and Women of Sex Tech.  Originally from Toronto, Ms. Sinatra is based in New York City.

Retailers

CVS

Affiliates

ShareASale
Skimlinks

Testimonials

"Private Packs has integrated feedback from users and physicians to create a unique self-care experience for women unlike anything currently available on the market.”

Kameelah Phillips, M.D.

“Patients benefit from heat and ice to relieve their symptoms, so Private Packs is a great option for a variety of issues, but in particular, it fills the need for a non-medical alternative to pelvic floor pain and discomfort.”

Rachel Gelman, PT, DPT, Doctor of Physical Therapy and Pelvic Floor Specialist

Gallery

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