Amy developed and designed the beverage she wanted to drink, from her perspective as a woman in a male-dominated industry that was not particularly responsive to its women customers. Consumers embraced the new sparkling creation and became raving fans. Now, their delight is Amy’s continued inspiration as they press forward with fresh innovation. Amy enjoys creating exciting new flavors and continues to elevate every PRESS touchpoint, because their priority is to serve their consumer with the premium seltzer experience they deserve.

PRESS was the first brand to offer lower calories and sugar AND fabulous taste built on complex, sophisticated flavor profiles. They use all-natural ingredients so the true essence of the fruits and spices peek through the crisp seltzer bubbles. PRESS was also the first alcohol seltzer offered in a slim, matte can; the packaging felt luxurious and looked stunning. PRESS broke many barriers with this approach, but Amy was on a mission to create a product that would delight with delicious taste and sophisticated sustainable cans that are beautiful to look at, touch, and serve.

Today, PRESS is available in 48 states and a top 10 brand in the hard seltzer category! PRESS can be enjoyed in these eight flavors: Blackberry Hibiscus, Grapefruit Cardamom, Lime Lemongrass, Pomegranate Ginger, Pineapple Basil, Lingonberry Elderflower, Apple Cinnamon, and Pear Chamomile.