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PRESS Premium Alcohol Seltzer

The premium seltzer experience for the discerning taste palate.

Overview

Date Established 01/2015
Founder Amy Walberg
Headquarters Milwaukee, WI
Industries
Beverage
Website https://www.enjoypress.com
Press Contact Olga Mesenbourg
Social

About

Amy developed and designed the beverage she wanted to drink, from her perspective as a woman in a male-dominated industry that was not particularly responsive to its women customers. Consumers embraced the new sparkling creation and became raving fans. Now, their delight is Amy’s continued inspiration as they press forward with fresh innovation. Amy enjoys creating exciting new flavors and continues to elevate every PRESS touchpoint, because their priority is to serve their consumer with the premium seltzer experience they deserve.

PRESS was the first brand to offer lower calories and sugar AND fabulous taste built on complex, sophisticated flavor profiles. They use all-natural ingredients so the true essence of the fruits and spices peek through the crisp seltzer bubbles. PRESS was also the first alcohol seltzer offered in a slim, matte can; the packaging felt luxurious and looked stunning. PRESS broke many barriers with this approach, but Amy was on a mission to create a product that would delight with delicious taste and sophisticated sustainable cans that are beautiful to look at, touch, and serve.

Today, PRESS is available in 48 states and a top 10 brand in the hard seltzer category! PRESS can be enjoyed in these eight flavors: Blackberry Hibiscus, Grapefruit Cardamom, Lime Lemongrass, Pomegranate Ginger, Pineapple Basil, Lingonberry Elderflower, Apple Cinnamon, and Pear Chamomile.

Founding Story

PRESS Premium Alcohol Seltzer was founded by Amy Walberg in 2015 from the most powerful inspiration sparked by personal passion—with a little nudge from necessity! As a single professional, Amy, did her share of international travel in search of rich culinary and cultural experiences. Then she became a mom: equally rewarding, but a very different kind of adventure—as every parent knows. Parenthood meant adjusting to a rather dynamic set of responsibilities; you never know when you’ll have to jump from entertaining friends to Mom duty—usually at a moment’s notice. Amy didn’t want to give up her celebratory time with friends—but she was looking for a delicious and responsible alternative to higher ABV cocktails. When she couldn’t find what she wanted, she created it. That was certainly the case with the evolution of PRESS.

Team Bios

Amy Walberg

Founder

see bio

Amy Walberg is the founder and owner of PRESS Premium Hard Seltzer, and she currently serves as the company’s Chief Executive Officer. Amy developed the first PRESS flavor, Pomegranate Ginger, in her own kitchen in 2015. In less than six years, Amy has grown PRESS Premium Alcohol Seltzer into a leading independent brand in one of the fastest-growing categories in the alcohol beverage industry. Amy brings over 20 years of marketing to PRESS. She previously served as an Art Director for an advertising agency.

Amy earned her bachelor’s degree in Advertising from the University of Wisconsin. She currently lives in Milwaukee, Wisconsin with her two children.

Retailers

Target
Albertsons
BevMo
CVS
Fresh Direct
Giant Foods
Hy-Vee
Kroger
Publix
Safeway
Sprouts
The Fresh Market
Total Wine & More
Walgreens
Walmart
Wegmans
Whole Foods
Sam's Club
Food52
Eataly
Ralphs
Costco
Fry's
Drizly
Spec's
Reserve Bar

Affiliates

Drizly

Gallery

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