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Pow Adaptogens

Matcha Adaptogenic & Functional Mushroom Drinks to Help You Be at Your Best


Date Established 01/2022
Founder Ezra Rufino
Headquarters San Francisco, CA
Press Contact Ezra Rufino


Pow's Wonder Matcha combines adaptogens and functional mushrooms to increase focus and decrease stress. Made with incredible premium ceremonial grade, all organic matcha that is grown on the hillsides of Uji, Japan with naturally occurring L-theanine helps you stay focused longer, without using more caffeine or the unwated jitters.

Other Pow ingredients include Lions Mane Extract, an ancient medicinal mushroom is used to boost cognition and blood flow, Ashwagandha Root that helps reduce stress and inflammation, Ceylon Cinnamon, an ancient spice has is loaded with antioxidants, and 100% organic Monk Fruit Powder for a lightly added sweetness

The stress of modern life was a huge inspiration for Pow. Working from home, anxious about meetings, worrying about the state of the world. Is there anything out there can help people naturally feel better and operate as their best self? Some of the simplest things seem to help: incredible functional mushrooms, ancient roots and adaptogens, and calming rituals.

Helping people be at their best is really what drives Pow forward.

Founding Story

Ezra, the founder of Pow, had always struggled with chronic health issues. Over the years they seemed to just get worse and worse (like they are for so many of us!). Growing up in a family that focused on natural solutions, Ezra always looked for more natural solutions.

Struggling with even more health issues over the pandemic, and with rising stress levels, Ezra really started to put a deeper focus on his health. Trying to get back to a place where he felt good! A huge part of this was testing new diets and trying things like functional mushrooms and adaptogens. Ezra also switched from coffee to matcha because of the incredible antioxidants found in matcha and the more balanced energy.

As someone who always enjoyed working on small businesses, Ezra decided to turn this passion for natural healing into a small business and founded Pow.


Pow Gift Bundle: Wonder Matcha, Turmeric Matcha, and Power Whisk
Pow Gift Bundle: Wonder Matcha, Turmeric Matcha, and Power Whisk $66.95
Pow Wonder Matcha (Original)
Pow Wonder Matcha (Original) $33.00
Pow Turmeric Wonder Matcha
Pow Turmeric Wonder Matcha $32.00
Pow Power Whisk
Pow Power Whisk $24.00
Pow Wonder MCT Functional Focus Creamer
Pow Wonder MCT Functional Focus Creamer $29.00

Team Bios

Ezra grew up in New York City, born into a family obsessed with health and wellness. Over the years, Ezra developed his own passion for wellness, travel, music, and of course business. Over the last decade, Ezra has founded multiple companies, and also worked as a product management leader in multiple tech companies. Leaving tech behind, Ezra is now working on his greatest passion (and business), Pow. Pow is a functional beverage company with a goal of introducing people to the amazing benefits of matcha, adaptogens, and functional mushrooms, so everyone can wake up feeling their best every day.




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