Brands   / 


Date Established 12/2016
Founder Lindsey McCoy, Alison Webster
Headquarters Cincinnati, OH
Press Contact Jennifer Buchholz


A Gift That Comes In Handy
A Gift That Comes In Handy $35.00
Plaine Products Beauty Oil
Plaine Products Beauty Oil $25.00
Plaine Products Hand Sanitizer
Plaine Products Hand Sanitizer $15.00
Zero Waste Starter Kit
Zero Waste Starter Kit $50.00
Plaine Products Travel Set
Plaine Products Travel Set $20.00
Winter Skin Repair Kit
Winter Skin Repair Kit $65.00
Plaine Products Shampoo: Unscented
Plaine Products Shampoo: Unscented $30.00
Plaine Products Face Care Trio
Plaine Products Face Care Trio $45.00


Among the first of its kind and founded in 2017, Plaine Products offers a line of toxin-free personal care products in containers that are sent back to the company once empty, to be cleaned, refilled, and returned to circulation. Based in Cincinnati, OH, the women-owned company offers a viable alternative to single-use products and continues its commitment to the environment with products that are vegan, non-GMO, cruelty-free, biodegradable, color-safe, and free of parabens and sulfates, and completely made in the USA. Plaine Products takes a collaborative approach to not just building a company, but also building a community of consumers who take a critical look at their own consumption in order to adopt more eco-friendly purchasing habits. 

Proud to be reducing waste and helping to stop the spread of single-use plastics, Plaine Products is on track to divert 500,000 plastic bottles from landfills by the end of 2022, doubling its impact. Products are available for purchase on a per-item basis or via an eco-friendly subscription plan. A Certified B Corp and Women's Business Enterprise, Plaine Products is a member of 1% of the Planet, donating a percentage of profits to environmental causes meaningful to the brand and its employees. Known for their responsiveness to their customer base, Plaine Products most recently expanded with a full line of natural, facial care products, a hand sanitizer, and a line of unscented hair and body products, all to support regular consumer requests for additional opportunities to purchase plastic-free products that are good for both the body and the earth. The group was recently awarded a Real Leaders Impact Award and a Reusie Award for fan favorite product in a program presented by Upstream. Plaine Products will continue to expand in 2021 with the addition of more natural, plastic-free products to the portfolio as they seek to further expand their operations with new warehouse space and hone their internal fulfillment, packaging, and shipping procedures. The company plans growth with the goal of not only adopting but also establishing environmentally-friendly best practices, all with an eye to collaborate and share information with other like-minded companies and entrepreneurs with a similar mission to provide consumers more sustainable purchasing options. Their new facility will create a sustainability hub in Cincinnati as they continue to partner with like-minded businesses in their brick-and-mortar location.

Founding Story

CEO and co-founder, Lindsey McCoy, spent her early career working in The Bahamas, where her view of the beautiful beaches was often disrupted by the amount of garbage she saw washing ashore. She was particularly struck by the amount of plastic and began to think that someone needed to step up to solve the pollution problem. Eventually, she decided that someone could be her. Lindsey joined forces with her sister, Ali Webster, and the two founded Plaine Products as their way of making the planet a little better than they found it, for the sake of their children and future generations. Lindsey was among a select group selected to sail aboard eXXpedition, an all-woman sailing research vessel studying the impact of plastic pollution in the ocean. Her 10-day leg abord this journey again showed her first hand the impact of a disposable culture, reaffirming her commitment to continuing to build her company, but also to collaborate with other brands and business owners to further legitimize the need for waste-free packaging and products. 

Team Bios

Lindsey McCoy is the CEO of Plaine Products, a hair and body care products company on a mission to rid the world of single-use plastics. After earning a master’s degree from Indiana University’s School of Public and Environmental Affairs, Lindsey spent ten years running environmental education nonprofits in The Bahamas, islands that are overwhelmingly full of single-use plastics. After her return to the United States, she and her sister co-founded Plaine Products in February of 2017. Lindsey additionally works as an advisor and mentor to other entrepreneurs with a similar mission to eliminate plastic waste. She is active in industry forums for both personal care products and packaging, as she collaborates and partners with other businesses in order to form bigger solutions to stop the spread of single-use plastics. In order to really understand the plastic problem the planet is facing, Lindsey spent ten days aboard eXXpedition, a sailing vessel researching plastic hot spots in oceans around the world. With an estimated 8 million metric tons of plastic entering the oceans each year, Lindsey saw firsthand how this has impacted our environment and is further driven to provide more resources for consumers who want to break the plastic habit. Lindsey and her team will continue to expand the Plaine Products product lines and availability so others can join them on their mission.

Alison Webster is the co-founder and COO of Plaine Products. A trained interior designer, Ali joined her sister, CEO Lindsey McCoy, to bring the idea of Plaine Products to life. With an eye for detail and a master of logistics skills honed through her years of managing design projects for corporate firms, Ali established and continues to manage and perfect the Plaine Products system for bottle intake, cleaning, packaging, and shipping. She leads the warehouse team and has continued to set the standards for an eco-friendly fulfillment system. A community volunteer, Ali has an active role with the Cincinnati Parks Foundation, a group dedicated to preservation and access to the city's urban park spaces.




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MSN - Sep 17, 2022 Eco-Friendly Brands Making Better Hand Sanitizers
The Good Trade - Aug 22, 2022 9 Best Natural Body Washes With Organic Ingredients
aSweatLife - Apr 20, 2022 The Best Eco-Friendly Beauty Products
CNN Underscored - Apr 19, 2022 13 Beauty Brands that are making it easy to recycle and refill beauty products
Mindset Eco - Apr 01, 2022 21 Best Eco-Friendly Companies You Must Know About in 2022 "Plaine Products is a zero-waste brand that makes bath and body products for hair, face, and body using Environmental Working Group (EWG) approved ingredients that are natural, safe, and non-toxic. Their products include lovely zero-waste shampoos and conditioners, body washes, lotions and face creams, and eco-friendly hand sanitizers. As a brand, they’re committed to sustainability and zero-waste practices. All their products are manufactured in eco-friendly ways and they ship carbon-neutral. Plaine Products uses only refillable aluminum bottles and they offer refill and subscription services for all their products. They are a woman-owned, Certified B Corp, carbon-neutral, vegan, and cruelty-free zero-waste brand. And they partner with 1 for the Planet!"
USA Today - Mar 17, 2022 Celebrate the earth with beauty brands that offer recycling for your makeup and skincare "With spring comes Earth Day and gentle reminders that there are many ways to contribute to the health of our planet. When it comes to beauty—namely, skincare and makeup—a majority of items are packaged in a way that makes them difficult to recycle. The difficulty may be because of the materials, like plastic and foil bags for face masks or samples, or due to their container’s shapes that most recycling centers won’t accept, such as mascara tubes and deodorant containers. It can also be a challenge to clean out some containers, like mascara or lipstick tubes, which makes them unable to be recycled. Plaine Products is a popular brand in sustainable circles for packaging its haircare and skincare products in aluminum, a material that can be endlessly recycled and that's more durable than glass if dropped. To wit, every container that Plaine sells can be sent back to be reused. The recycling program is part of buying from Plaine, so you’ll get a prepaid shipping label in your order box and you can use the same box to send your empties back."
Green Matters - Feb 25, 2022 Sustainable Spring Break Must-Haves to Pack on Your Upcoming Trip in Paradise "If you're looking to escape the cold winter weather, you certainly aren't alone. Those of us who will be sitting poolside or on the beach for a little spring break retreat are in luck — Green Matters has rounded up a few sustainable products that are a must-pack for any getaway. Plaine Products has a line of skincare and beauty products that are vegan, made without added toxins, and they come in refillable bottles. So, instead of purchasing single-use plastic items, opt instead for Plaine Products' shampoo, soap, conditioner, and more. If you're traveling, we love the Zero Waste Starter Kit which includes shampoo, conditioner, handwash, and body lotion. Our pro-tip: We love the rosemary mint vanilla scent."
Daily Titan - Feb 06, 2022 Household sustainability swaps excess for environmentalism "Since the production of plastic began 60 years ago, 8.3 billion metric tons of it has been produced. Of that, 6.3 billion metric tons have become plastic waste with only 9% recycled. Disastrously, 79% of that plastic is sitting in landfills or invading the natural environment. It is imperative to rely less on plastic. Although it should be the responsibility of major corporations to utilize eco-friendly packaging and products, college students can make proactive changes at home to combat single-use plastic. Some green swap outs are still in the works and need to be further developed. One example of this is lotion, which is typically sold in plastic bottles. Plaine Products sells lotion in aluminum bottles that can be refilled through the company, but the product costs $30 while the highest-priced lotion in America, CeraVe, in 2019 was $13.33. However, aluminum also has a recyclability rate of 90%."
Talk Clean Magazine - Nov 17, 2021 Reducing Your Carbon Footprint with Plaine Products
The Good Trade - Oct 11, 2021 11 All-Natural Body Lotions For Nourishing Your Skin
Yahoo Finance - Oct 05, 2021 International Non-Profit OceanicGlobal Launches the Blue Standard to Establish Universal Accountability for Sustainable Business Leadership
Yahoo - Oct 05, 2021 Is a Reuse Revolution Underway?: Short Takes
Sustainability Magazine - Sep 27, 2021 Top 10 Companies Using Sustainable Packaging
Trendhunter - Sep 27, 2021 Plaine Products Launched Two New Products in its Unscented Range
New York Post - Aug 04, 2021 YouTuber Lindsey Hughes Go To Sustainable Lifestyle Products
Byrdie - May 25, 2021 The 7 Best Shampoo Subscriptions of 2021
Cincinnati Business Courier - May 06, 2021 Cincinnati entrepreneurs launch eco-friendly 'Netflix of shampoos'
Vogue - May 03, 2021 9 Eco-Minded Creatives On How They Think About Sustainability and Beauty "ven as earth month has come to a close, many of us are reflecting on ways we can implement more sustainable practices into our daily lives. For a lot of people, the environmentally conscious journey might feel like an overwhelming one to embark on, with so many avenues to take. Rethinking the way we approach our beauty, wellness, and self-care routines is one place to start, especially considering the industry’s waste problem when it comes to packaging and ingredients. To help inspire your sustainable beauty and wellness practices, here 9 creative women in the environmental space share their advice to help you go green. My favorite zero-waste hair care has to be from Plaine Products shampoo, conditioner, and hair oil, which come in refillable aluminum bottles."
Trend Hunter - Feb 12, 2021 Plaine Products' Personal Care Goods are Vegan and Eco-Friendly
Hotel Business Magazine - Dec 30, 2020 Plaine Products Bulks Up Bath Line
Treehugger How to Live Sustainably in 2022 "DIY is not everyone’s cup of tea, so understandably, you will need to buy toiletries, beauty products, cleaning products, and more. But shifting from bulk purchases and one-off purchases to a system of refills will knock off some of the plastic waste you generate. Research points out that the United States is the world’s largest generator of plastic waste, producing approximately 42 million metric tons of waste in 2016. Companies such as Common Good, Plaine Products , Dove, and a host of beauty brands offer easy refills, thus helping help you to reduce your plastic footprint."
CNN Underscored 13 Brands That Are Making It Easy to Recycle and Refill "It’s no secret that the beauty industry has an ugly waste problem — which is why so many brands new and old have made a point to opt for more sustainable formulations and packaging — and a portion of the responsibility ultimately ends up falling on the consumer. Unfortunately, most packaging, even if it claims to be recyclable, doesn’t end up reincarnating as another pot of moisturizer or bottle of shampoo, but ends up in landfills and polluting the environment. Plaine Products was included in a round up of top brands that are making a different in the environment by making it easy to recycle and refill packaging--keeping it out of landfills and oceans."


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