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Clean, vegan, American-made underarm care brand made without aluminum for men and women, beginning with the first natural deodorant to use activated charcoal to absorb moisture, and provide long-lasting odor protection


Date Established 02/2014
Founder Sarah Ribner
Headquarters Brooklyn
Beauty, Health & Wellness
Press Contact PiperWai Press



PiperWai is a clean, vegan, American-made underarm care brand beginning with the first natural deodorant to use activated charcoal to absorb moisture, and provide long-lasting odor protection.

Consciously packaged in earth-friendly materials including ocean waste plastic, PCR and aluminum. They're National Minority Supplier Development Council (NMSDC) and federally certified as minority-female owned, and sold through our DTC plus a handful of specialty and mass retail partners.

With over 15,000 online reviews averaging 4.5/5 stars, strong repeat customers on our eCommerce channels plus a dedicated built-in following of email subscribers and social media, they're ready to grow with the right retail channels. Their products are featured on Shark Tank, Vogue, NY Times Style, Allure and many more.

Founding Story

Their journey began in 2014 when, while purging their bathroom cabinets of conventional toxic beauty and personal care products, they found that antiperspirant was especially challenging to replace with something both natural and effective. Every natural deodorant they tried was ineffective and some even caused irritation and rashes. So they took matters into their own hands and began experimenting with making their own...

It took over a hundred test batches and almost a year until they landed on the PiperWai Natural Deodorant formula they have today. In the beginning, they handcrafted every batch in a community kitchen, traveled door to door convincing retailers to sell their product, and eventually built a small-yet-passionate community of customers who never imagined they could finally find an effective natural deodorant until they tried PiperWai. After an appearance on ABC’s Shark Tank in 2015, thy saw an unprecedented demand for PiperWai Natural Deodorant. Since then, they have been hard at work, expanding and perfecting their product line. They have always been eco-conscious, but in 2021 they decided to up their game and lead the way to a more sustainable personal care industry by switching from glass and virgin plastics to more earth-friendly materials. Saving the earth never smelled so good.


Whole Foods


Amazon Affiliate


Town & Country - Apr 26, 2022 The 16 Best Deodorants for Men "Sticks and sprays that prove you can be confident in how you smell without riding a horse backwards."
Daily Mom - Mar 10, 2022 16 Fantastic Organic Beauty Products For Natural Care ""PiperWai is the all-natural solution to keeping your underarms healthy and smelling great. It’s the activated charcoal formula that absorbs wetness and neutralizes odor, making it the perfect choice for those looking for a natural deodorant that actually works as hard as you do. Plus, the products are certified vegan and cruelty-free, so you can feel good about using these organic beauty products.""
Men's Health - Feb 09, 2022 The 23 Best Presidents' Day Deals at Amazon to Shop Right Now
BuzzFeed - Feb 02, 2022 23 Black-Owned Brands That Have Set *Very* High Standards For Beauty Products
Good Housekeeping - Jan 16, 2022 26 Black-Owned Brands on Amazon You Need to Know About
Women's Health - Dec 20, 2021 20 Aluminum-Free Deodorants That Keep The Stink Away
COSMOPOLITAN - Nov 23, 2021 12 Best Fragrance-Free Deodorants for Sensitive Skin
STRATEGIST - Sep 08, 2021 The Best Natural Deodorants, According to Experts
Allure - Jun 04, 2021 The 18 Best Deodorants on the Market
Vouge - May 03, 2021 9 Eco-Minded Creatives on How They Think About Sustainability and Beauty
WELL + GOOD - Mar 07, 2021 This Black-Owned Natural Deodorant Brand Is the First To Use Only Ocean Waste Plastic In Its Product Packaging
ELLE - Jul 15, 2020 In The Age Of Social Distancing, Try Natural Deodorant
SUSTENNIAL NETWORK - May 05, 2020 Piper Wai’s activated charcoal is the key to natural deodorant success


The little jars it comes in are cute, and I was pleasantly surprised by the smell when I opened the container. It really does smell like a spa (which they claim on their site)! It's a neutral smell that could work for men or women. I used my finger and took out a pea size amount (which is what they recommend), and rubbed it into my arm pits. It rubs in and spreads very easily and smoothly. I was so excited to see how this works! I have struggled with serious sweat and sometimes some B.O my entire life and have really wanted a natural solution that would work for me…

The Confused Millennial - By Rachel Ritlop

PiperWai Natural Deodorant Review

I guess you've heard many times before about how harmful these ingredients can be. Although the color of this deodorant is light gray, it rubs on clear. It doesn't feel oily or make the armpits sticky but has more or less silky texture to it. I think this is because it contains skin-conditioning ingredients like coconut oil, shea butter, and cocoa seed butter. I had one active and quite stressful day during which I was sweating a lot, but, thankfully, I didn't stink.

Organic Beauty Blogger - Inga

PiperWai Natural Deodorant Review

After trying several deodorants, I’m happy to stick with this one. PiperWai is aluminum free and if you believe the theories behind antiperspirants and cancer. PiperWai uses charcoal to absorb and neutralize odor. It doesn’t smell chalky or have an overpowering scent – typical of traditional deodorants. PiperWai uses essential oils to make your armpits smell like a spa. It’s natural, gluten-free and cruelty-free. PiperWai mixes coconut oil, shea butter and Vitamin E oil.

Socially Conscious Living - Isabelle Marsh

PiperWai Review: Charcoal Deodorant


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