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PetPlate

Vet designed, gently cooked, human grade meals with everything your dog needs - and wants

Overview

Date Established 01/2016
Founder Renaldo Webb
Headquarters New York, NY
Industries
Pets
Website https://www.petplate.com
Press Contact Camille Wooddall, Isetta PR
Social

Products

About

When MIT-trained physicist grad, and pup parent to Cooper the bernadoodle, Renaldo Webb, learned the truth about how mass-market pet food is made, it became his mission to figure out not what dogs could eat, but rather what they should eat and want to eat. The result was gently-cooked, human-grade food made with high-quality, real ingredients designed specifically for a dog's complete and balanced dietary needs. Six years later, PetPlate has delivered over 18 million meals and treats to dogs across the US. Each recipe is formulated with their in-house vet nutritionist, prepped in USDA kitchens (the same way human food is made), hot-filled to ensure safety and flash-frozen to lock in freshness. Explore a variety of entrees, treats, and supplements available through customized subscription plans at Petplate.com or individually at your local independent pet store.

Founding Story

Inspired by his first dog Winston, Renaldo founded PetPlate after realizing that he did not want to feed his dog anything less than real food. After making hundreds of batches of home-cooked dog food for Winston and his pup pals, Renaldo decided to launch a pet food brand that he could proudly call his own. Since making the first delicious fresh-cooked meal in his kitchen, PetPlate has delivered over 18 million healthy meals and organic treats to tens of thousands of dogs across America and continues to innovate and delight pet parents with its direct-to-consumer service and retail products.

Team Bios

Renaldo Webb

Founder

see bio

Renaldo Webb is Founder and Chief Product Officer at PetPlate. Inspired by his first dog Winston, Renaldo founded PetPlate after realizing that he did not want to feed his dog anything less than real food. After making hundreds of batches of home-cooked dog food for Winston and his pup pals, Renaldo decided to launch a pet food brand that he could proudly call his own. Since making the first delicious fresh-cooked meal in his kitchen, PetPlate has delivered over 18 million healthy meals and organic treats to tens of thousands of dogs across America and continues to innovate and delight pet parents with its direct-to-consumer service and retail products.

Renaldo graduated from the Massachusetts Institute of Technology with a degree in Physics. Prior to starting PetPlate, he worked at L Catterton and McKinsey & Company. He launched PetPlate as a nationwide subscription service in early 2017, following an appearance on the hit TV show Shark Tank, and has attracted a loyal following both online and at retail. Renaldo lives in Brooklyn, NY, with his wife Suzanne and their Berna doodle Cooper.

Dr. Renee Streeter

Veterinarian

see bio

Every PetPlate product is developed in collaboration with Dr. Streeter, PetPlate’s board-certified vet nutritionist, and the lead nutrition expert at BSM Partners. Her expertise formulating human-grade recipes that are complete & balanced and highly palatable and digestible for dogs is valued by the consumer.

Retailers

Pet Supplies Plus

Affiliates

ShareASale

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