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Date Established 08/2018
Founder Ben and Camille Arneberg
Headquarters Austin, TX
Health & Wellness
Press Contact Denise Paleothodoros


About Pet Honesty

Pet Honesty, a trusted leader in premium, natural pet health products, is on a mission to help pet parents elevate their pet's vitality for more joyful moments together. Founded originally as an innovative e-commerce brand in 2018 and headquartered in Austin, TX, the company specializes in vet-recommended pet supplements providing functional pet health benefits backed by science and certified by NASC. Pet Honesty pledges to use natural base ingredients and premium active ingredients, and no artificial preservatives, colors or flavors and formulated without wheat, soy or corn. All Pet Honesty products are made in an FDA-registered facility in the U.S.A. and are available for purchase online at, Amazon, and Chewy. The brand can also be found at national retailers such as PetSmart, Petco, Pet Supplies Plus, Tractor Supply Company, as well as at local specialty pet retailers. For personalized guidance and education about Pet Honesty products, visit and follow @PetHonesty on Instagram, Threads, Facebook, TikTok, Pinterest, and LinkedIn.

Founding Story

Avid dog lovers Ben and Camille Arneberg from Austin, TX launch Pet Honesty in August, 2018 because they spotted a gap in the highly competitive pet food marketplace. They couldn’t find healthy pet treats that weren’t laden with chemicals or synthetic lab made ingredients for their dogs Chief and Atlas. After watching Chief and family pets experience a range of issues like dry and itchy skin, joint discomfort and immobility, and stomach issues, we couple realized they could be doing more to help their pups live healthy and more comfortable lives.

After a major investment in Pet Honesty by New York-based private equity firm Vestar Capital Partners in 2021, with founder Ben Arneberg serving on the company's board, the brand has experienced rapid growth and expansion with an omnichannel presence. In reaching more pet parents who seek natural ingredients for their pet's health needs, this growth further fuels the brand's mission to help pet parents elevate their pet's vitality for more joyful moments together.


Adult Multivitamins
Adult Multivitamins $28.99
Melatonin Calming
Melatonin Calming $39.99
Digestive Probiotic
Digestive Probiotic $28.99
Hairball Support
Hairball Support $11.99
Allergy Relief Snacks

Team Bios

PetHonesty announced it has named consumer products executive Richard P. Greenberg as CEO effective February 14, 2022. PetHonesty founder and CEO Ben Arneberg will continue to serve as a Director on the Company's Board, and he and his family will retain their significant ongoing investment in the Company.

"Rich is an inspirational leader with a track record of achieving breakthrough results and driving organizational capability," said Jeffrey Ansell, PetHonesty Chairman and Vestar Senior Advisor. "I've seen the impact of Rich's leadership first-hand, and I'm confident his principle-based and inclusive leadership approach will enable the Company to achieve its next phase of exciting growth. I'd also like to thank Ben Arneberg for his tireless efforts launching and building PetHonesty into a high-growth, high-potential business. We look forward to his continued contributions as a Board member."

A more than 20-year CPG executive, Mr. Greenberg most recently served as Chief Commercial Officer of Sovos Brands, which launched its IPO in the fall of 2021. Sovos Brands includes leading brands Rao's Homemade, Noosa Yoghurt, Birch Benders, and Michael Angelo's. Prior to Sovos, he held key leadership positions in the household products sector, initially at the Sun Products Corporation, which was acquired by Henkel Consumer Goods in 2016, where Mr. Greenberg ultimately served as General Manager and Chief Customer Officer. Mr. Greenberg was recruited to Sun from Kellogg's Kashi Foods division. He currently serves on the Board of Vestar's Roland Foods, and he earned a bachelor's degree in business from Penn State University.

"I'm honored to join PetHonesty and serve as its next CEO as we build upon the Company's strong foundation at a time when the pet products industry is experiencing record growth and strong tailwinds," said Mr. Greenberg. "With the Company's leadership team, I look forward to partnering with Vestar and leveraging their industry relationships and resources as we drive the PetHonesty brand, launch meaningful innovation, and delight pets and pet parents with products that make a difference to pet health and well-being."

Dr. Reinhart joins PetHonesty from General Mills, where he spent the last five years as Senior Vice President of Research and Development for the Blue Buffalo pet food brands. His previous experience spans 17 years at the Iams Company and Procter & Gamble Pet Care, including serving seven years as the Vice President of Strategic Research and Communication. He also held other positions of increasing responsibility in Research & Development within the company.

Dr. Reinhart is the author of over 250 scientific publications and 14 patents, and he is a Fellow of the American College of Nutrition. He received his Bachelor of Science degree in Animal Science, his Master of Science degree in Non-Ruminant Nutrition (Animal Science), and his Doctor of Philosophy degree in Nutritional Biochemistry (Animal Science) all from The Ohio State University. In 2014, Ohio State inducted Dr. Reinhart into the Animal Sciences Hall of Fame for his leadership in the animal nutrition sector and his efforts to combat human malnutrition.

"I am thrilled to be joining the PetHonesty team," said Dr. Reinhart. "The company's commitment to providing a natural and noticeable boost to pet health is inspiring, and I'm excited to help develop new products that will allow pet parents to enjoy more joyful, healthy years with their pets."


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