Named after the founder's childhood imaginary friend (seriously), Parchie is a collection of classic dive watches meant to be worn, collected, and shared by kids and their parents alike. They believe that watches are best when they are analog, meaning no screens, no gimmicks, just good old fashioned watches that tell the time.

Parchie also believe in the value of time and the important lessons that go along with it. Telling time helps children understand things beyond the hours and minutes, including counting, multiplication, and addition. Not to mention the importance of being somewhere on time. We know teaching this can be daunting, which is why Parchie is here to help both parents and children alike along the way with tips, tricks, and lessons.

Parchie’s ethos is kindness and friendship, something often missing from today’s world. Parchie is designed to bring kids and parents together whether over a game of Clue or over a parents-only coffee. Because if you bring Parchie into your child’s life, you might just gain some pals in the process.