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Date Established 09/2019
Founder Pierre Barlier
Headquarters Orinda, CA
Press Contact Briana Ottoboni


Out of the Woods' mission is to inspire all to live more sustainable lives and protect Mother Earth. Specializing in beautifully crafted daily carryalls, coolers, and accessories that combine timeless design and ultralight utility, all made from Supernatural Paper®.

Supernatural Paper® is sustainable, durable, washable, ultralight and made from trees. Tree-cellulose is sourced from responsibly managed forests that provide environmental, social, and economic benefits. It’s then bonded to transform it from paper into something supernatural. Plus, Supernatural Paper® has an 84% lighter carbon footprint compared to leather and it is 100% animal-free, making it the perfect vegan leather-alternative. Also, the production process is extremely water-efficient with 93% of the water used being returned to its original source.

Founding Story

Out of the Woods® was born from KeepCool, a leading supplier of reusable bags and insulated coolers in the private label space. KeepCool is on a mission to create a solution to single-use plastic bags. When its founder, Pierre Barlier, found Supernatural Paper™, a material made from trees that looks like well-worn leather with an environmental impact as light as paper, he created Out of the Woods as a way to introduce the world to the supernatural qualities of Supernatural Paper™. These qualities - its durability, washability, and sustainability, all showcased in the proven and thoughtful designs of reusable and insulated bags.


Seagull Mini Lunch
Seagull Mini Lunch $32.00
Dolphin Mini Lunch
Dolphin Mini Lunch $29.00
Out of the Ocean® Pocket Bag U-Shaped Handles
Out of the Ocean® Pocket Bag U-Shaped Handles $8.99
Out of the Ocean® Reusable Shopper Tote
Out of the Ocean® Reusable Shopper Tote $4.99
Out of the Ocean® Reusable Lunch Bag
Out of the Ocean® Reusable Lunch Bag $3.99
Out of the Ocean® Pocket Tote
Out of the Ocean® Pocket Tote $7.99
Pen Holder
Pen Holder $12.00
Tech Folio
Tech Folio $36.00
Tablet Sleeve
Tablet Sleeve $27.00
Zipper Pouch
Zipper Pouch $12.00
Boxy Tote
Boxy Tote $37.00
Walrus Cooler
Walrus Cooler $40.00
Iconic Shopper Tote
Iconic Shopper Tote $25.00
Paper Bag Lunch
Paper Bag Lunch $26.00
Dolphin Cooler
Dolphin Cooler $40.00
Seagull Cooler
Seagull Cooler $40.00
Rabbit Pure Tote
Rabbit Pure Tote $19.00
Boxy Tote Mini
Boxy Tote Mini $26.00
Walrus Mini Lunch
Walrus Mini Lunch $29.00
Insulated Wine & Spirits Valet
Insulated Wine & Spirits Valet $17.00
Mini Shopper Lunch
Mini Shopper Lunch $19.00
Pure Cord Shopper
Pure Cord Shopper $23.00
Hedgehog Lunch
Hedgehog Lunch $26.00
Washable Paper Backpack
Washable Paper Backpack $32.00

Team Bios

For the entirety of his career, Pierre has focused on building businesses that deliver meaningful consumer value and have a positive impact on our environment. As he sailed the Pacific, the prevalence of ocean debris sparked his vision to eliminate single-use plastics.

As a pioneering CEO in the U.S. and abroad, Pierre has been working to eliminate single-use bags—one shopping trip at a time—via his reusable shopping bag business, KeepCool, established over 20 years ago, which serves major retailers including Costco, Trader Joe’s, and Whole Foods Market. At KeepCool, Pierre’s visionary and eco-conscious thinking quickly propelled him to the forefront of the market while simultaneously jumpstarting a social awareness that has forever changed consumer behavior.

As a business leader, Pierre is recognized for his relentless commitment to innovation within an ever-changing marketplace. He introduced the Better Bag—the first reusable grocery bag made of recycled plastic bottles, supporting a circular economy of collecting plastic waste—and has continued to focus on improving the environmental profile of his bags’ materials. His transparent approach and willingness to go the extra mile, whether in solving structural conundrums or overcoming cost challenges, have earned him business partnerships that have lasted over decades. Having traveled the oceans and seen the devastating impact of plastics on marine life, Pierre is passionate about driving environmental progress in every venture he touches.

KeepCool has been instrumental in transitioning reusable bags into the mainstream as well as driving ongoing innovations in sustainable materials to drive greater awareness of conscious habits and consumption. Out of the Woods® specializes in totes and insulated coolers made from Supernatural Paper™, a washable, durable, and more sustainable material option. Pierre’s newest venture, Out of the Ocean™ takes sustainability one step further, providing an alternative to single-use plastics that are made from Ocean Plastic®. Both Out of the Woods® and Out of the Ocean™ continue KeepCool’s mission, while introducing the world to the material innovation of Supernatural Paper™ and Ocean Plastic® which challenge the norms for the better.


Whole Foods
The Fresh Market





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