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Ophelia & Indigo

Beautiful, Effortless Pieces to Take You Everywhere

Overview

Date Established 02/2021
Founder Lucy Curran & Claire Konviser
Industries
Fashion
Sustainability
Website https://www.opheliaandindigo.com
Press Contact Lucy Curran
Social

About

O&I is a Brooklyn-based womenswear brand, made in India with trusted manufacturing partners. They also work with a team of highly skilled artisan block printers in Jaipur. 


Their collections feature easy-to-wear 100% organic pieces designed to be worn again and again, alongside vintage denim, slouchy sweatshirts and knits, sneakers, and other closet favorites.


They place an emphasis on being as sustainable as possible and use their surplus fabric to make pajamas for a nationwide non-profit, Pajama Program. They started this initiative when they launched and deliver pajamas along with books from their local bookstore to children in a domestic violence shelter close to them in Brooklyn.

Founding Story

Started amid the pandemic by friends, Claire and Lucy, they launched the brand six months from the initial concept and started trading online in February 2021 by which stage they had secured a major US retail partner. Their first collection sold out within a few months of launch.


In developing the brand, the former Londoners, identified a gap in the US market for beautiful dresses for the heat of the New York summer, that were well-made but at an attainable price point. 


A transparent supply chain was key (Claire’s background in ethical sourcing could bring this) and delivering something modern yet timeless was essential if the product was to have longevity. 


The product and brand have really resonated with customers who cite the values of the business as key to their purchasing decisions. 


O&I now has more than 40 stockists and ships to customers in over 20 countries. Repeat customers are very loyal - several have just placed their 20th order!

Products

Grace Dress x Erica Davies
Grace Dress x Erica Davies $220.00
Lila Dress x Erica Davies
Lila Dress x Erica Davies $210.00
Erica Dress x Erica Davies
Erica Dress x Erica Davies $245.00
Evangeline Coat x Erica Davies
Evangeline Coat x Erica Davies $300.00
Mae Top x Erica Davies
Mae Top x Erica Davies $150.00

Gallery

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